Lifecycle Marketing Executive
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Job Description
Lifecycle Marketing Executive at fintech neobank Fasset, owning the lifecycle marketing engine for automated customer journeys. Focusing on user activation, retention, and growth across channels.
Responsibilities:
- Design and execute multi-channel CRM campaigns across email, push notifications, in-app messaging, and SMS throughout the full customer lifecycle.
- Build, manage, and optimise automated journeys using our CRM and marketing automation platforms.
- Segment audiences based on behaviour, demographics, and product usage to deliver personalised and relevant messaging.
- Conduct A/B testing and continually optimise campaigns for open rates, CTR, conversion, and retention.
- Collaborate with Product, Data, and Country teams to align messaging with product launches and key milestones.
- Monitor campaign performance and present actionable insights and recommendations to stakeholders.
Requirements:
- 2–3 years of experience in CRM, lifecycle marketing, or marketing automation.
- Hands-on experience with platforms such as Braze, CleverTap, HubSpot, Klaviyo, or equivalent tools.
- Strong copywriting skills with the ability to adapt tone and messaging for different audiences and markets.
- Analytical mindset with confidence in interpreting data and drawing actionable conclusions.
- Understanding of GDPR, CAN-SPAM, and data privacy best practices.
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