Lifecycle Marketing Manager
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Job Description
Lifecycle Marketing Manager responsible for executing member engagement campaigns for Future Group. Focused on optimising lifecycle marketing programs and collaborating with cross-functional teams.
Responsibilities:
- Execute and optimise lifecycle marketing and member engagement campaigns across email, SMS, app notifications, and direct mail
- Support the strategic development of lifecycle marketing programs alongside the Senior Lifecycle Marketing Manager
- Deliver multi-channel campaigns end to end, from planning and build through to launch, reporting, and optimisation
- Contribute to customer journey mapping by applying customer insights, data, and channel expertise
- Work cross-functionally with Product, Compliance, Operations, Communications, and Marketing to deliver effective, compliant campaigns.
Requirements:
- Believes in Future Group’s mission and has a passion for moving Australia’s money out of fossil-fuels and into renewable energy
- Believes in using the power of money to build a sustainable and equitable world
- Has specialist experience within email marketing, lifecycle marketing, and/or martech
- Has built, tested and reported on end-to-end multi-channel journeys
- Knows channel best practices: deliverability and sender reputation, dark mode, HTML nuances, consent and preferences, SMS basics
- Is confident using data for segmentation and insights, and can recommend actions that move the numbers in meaningful ways
- Is comfortable working in regulated environments, and collaborating with compliance/risk/legal
- Has enough MarTech understanding to work well with (and ask the right questions of) technical teams.
- Some nice-to-haves but are not essential are:
- Whilst Braze-specific experience isn't necessary, experience with a similarly advanced system would be ideal (e.g. DotDigital, Marketo, Customer.io, SFMC etc etc)
Benefits:
- A purpose-driven organisation - spend your days working on making this world a better place! The more we grow, the bigger the impact we are making on climate change and inequality
- A B Corp organisation that cares about how it behaves inside and out
- AFR’s Best Place to Work 2022 for the banking, superannuation and financial services sector
- Flexibility to fit work into your life (not your life around our work). School drop-offs/pick-ups and lunch-time gym sessions are a thing here
- The choice to work from home, from one of our co-working spaces, from anywhere within Australia or even from overseas (for a short period of time)
- The potential to own a piece of the Future Group pie with our unique Employee Share Ownership Program (with some fineprint)
- Fun company-wide events
- Progressive, people-focused policies and benefits including Menstrual and Menopausal Leave, Public holidays swaps, Cultural Leave, Mental Health Leave and Gender Affirmation Guidelines and Leave
- We offer employee network groups for people from diverse backgrounds: SuperGenders for cisgender women, trans men and women and non-binary folks; SuperGlobal for culturally diverse folks; and SuperPride for LGBTQIA+ folks. The groups are a safe, supportive space for people to share experiences and ideas
- An inclusive parental leave package, with 20 weeks’ paid parental leave for birthing and non-birthing parents of all genders
- A laptop you can use to work remotely plus an allowance to make your working from home setup comfortable
- Other perks such as access to our Employee Assistance Program (EAP), the ability to purchase leave, novated leasing arrangements for electric vehicles, and a few more to find out!
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