Lifecycle Marketing Manager
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Job Description
Lifecycle Marketing Manager at Berry Law activating and monetizing a contact database through email execution and automated nurture programs. Driving lifetime value and long-term engagement via intelligent segmentation and automation.
Responsibilities:
- Activate and monetize a 100k+ contact database through disciplined lifecycle strategy
- Build and manage segmented email campaigns and automated nurture tracks in Lead Docket
- Support and help operationalize the firm’s transition from Lead Docket to HubSpot
- Align lifecycle programs with intake data, referral signals, and case status
- Deploy precision email offensives that drive cross-practice referrals and re-engagement
- Optimize performance through testing, timing, and message refinement
- Partner with Marketing, Data, and Intake to ensure lifecycle execution supports firm priorities
Requirements:
- 5+ years of lifecycle, CRM, or retention marketing experience
- Working experience with HubSpot (email, workflows, segmentation) or direct involvement in a HubSpot migration
- Advanced skill in email marketing systems and methodologies
- Proven success managing large databases and automated nurture programs
- Strong analytical mindset with experience measuring engagement, conversion, and lifetime value
- Contractor mindset: execution-focused, accountable, and comfortable operating independently
Benefits:
- Meaningful ownership
- Clear outcomes
- Opportunity to help modernize lifecycle marketing at scale
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