Lifecycle Marketing Specialist
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Job Description
Lifecycle Marketing Specialist managing customer communications for Muvr, an on-demand logistics platform. Building engagement campaigns through email, SMS, and in-app messages while optimizing retention and reactivation strategies.
Responsibilities:
- Own customer communication strategies across the full journey—from onboarding to repeat usage, retention, and reactivation.
- Build campaigns that drive engagement and loyalty through email, SMS, push notifications, and in-app messaging.
- Develop and execute lifecycle marketing campaigns across onboarding, retention, and reactivation.
- Own messaging strategy through email, SMS, push notifications, and in-app channels.
- Segment audiences and personalize communications to improve conversion and engagement.
- Collaborate with Product and Growth teams to align lifecycle efforts with user experience.
- Test and optimize messaging through A/B experiments and performance tracking.
- Monitor lifecycle KPIs such as retention, repeat bookings, and customer lifetime value.
- Build scalable automation workflows and campaign calendars.
Requirements:
- 3+ years of experience in lifecycle marketing, CRM, or retention marketing roles
- Strong understanding of customer journey marketing and segmentation
- Experience with marketing automation tools (Braze, HubSpot, Iterable, Klaviyo, etc.)
- Analytical mindset with experience measuring campaign performance
- Strong writing and communication skills
- Experience with Customer.io is strongly preferred; experience with comparable marketing automation platforms (e.g., MoEngage, Braze, etc.) is also highly valued.
- Experience in marketplaces, logistics, mobility, or consumer tech platforms
- Familiarity with experimentation frameworks and conversion optimization
- Experience with push/SMS strategies and multi-channel lifecycle orchestration
Benefits:
- Competitive salary
- Flexible working hours
- Professional development budget
- Home office setup allowance
- Global team events
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