Lifecycle Product Marketing, Project Manager
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Job Description
Lifecycle Marketing Analytics & Project Manager for Weekday's client. Responsible for optimizing customer journey and executing marketing strategies across digital platforms.
Responsibilities:
- Map and continuously refine the end-to-end customer journey, identifying key touchpoints, drop-offs, and growth opportunities
- Segment users based on behavior, demographics, lifecycle stage, and intent to enable targeted marketing strategies
- Plan and execute lifecycle campaigns across email, SMS, push notifications, in-app messaging, and web channels
- Build and optimize automated marketing workflows to deliver timely, personalized communication at scale
- Leverage data to drive personalization strategies, improving engagement, retention, and conversion rates
- Track and analyze key performance metrics across activation, engagement, and lifecycle stages
- Conduct A/B testing to optimize messaging, timing, and campaign effectiveness
- Ensure seamless cross-channel user experience through consistent messaging and integration
- Collaborate with product, sales, and support teams to align lifecycle strategies with business goals
- Maintain clear documentation of campaigns, workflows, and performance insights for continuous improvement
Requirements:
- 3+ years of experience in lifecycle marketing, product marketing, or marketing analytics
- Strong data-driven mindset with the ability to translate insights into actionable strategies
- Proficiency in Google Sheets for data tracking, analysis, and reporting
- Hands-on experience with marketing automation tools such as Customer.io, Braze, HubSpot, or Klaviyo
- Proven ability to map customer journeys and execute multi-channel lifecycle campaigns
- Strong understanding of segmentation, personalization, and conversion optimization techniques
- Excellent communication skills with the ability to collaborate across technical and non-technical teams
- High attention to detail and ability to manage multiple campaigns and workflows simultaneously
- Experience with A/B testing and performance optimization methodologies
- Self-driven and disciplined, with the ability to work effectively in a remote environment
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