Lifecycle Retention Specialist
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Job Description
Lifecycle Retention Specialist at Lilo Social managing email/SMS marketing for DTC brands. Overseeing campaign execution and client relationships to ensure quality and success.
Responsibilities:
- Directly manage, build, QA, and deploy email campaigns and SMS messages within Klaviyo.
- Own the technical setup of marketing flows/automations, ensuring proper segmentation, trigger logic, and integration health.
- Serve as the final technical checkpoint, testing deliverability, rendering, tracking, and segmentation before deployment.
- Proactively monitor key metrics (open rates, CTRs, conversion, ROI) and flag insights or anomalies.
- Serve as the main liaison, maintaining strong client relationships and translating their marketing needs into clear, actionable directions.
- Maintain comprehensive project plans and timelines for all assigned clients.
- Coordinate daily with internal teams (Design, Content, Strategy) to ensure creative assets and copy are delivered on time.
Requirements:
- Klaviyo Proficiency: Direct, hands-on experience managing, building, segmenting, and optimizing campaigns within the Klaviyo platform for e-commerce/DTC brands.
- Digital Agency Experience: Proven experience in a fast-paced agency environment, managing multiple client accounts simultaneously.
- eCommerce / DTC Knowledge: Strong understanding of e-commerce business models and the critical role of email/SMS in the customer lifecycle.
- Proven Project Management Skills: Ability to create and maintain project plans, manage complex timelines, and coordinate cross-functional teams (creative, strategy, tech) to hit delivery deadlines.
- Exceptional Communication: Experience in a client-facing role with the ability to clearly articulate technical requirements and manage constructive conversations both internally and externally.
Benefits:
- Health insurance
- Professional development opportunities
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