Lifecycle & Retention Manager
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Job Description
Lifecycle & Retention Manager overseeing post-purchase customer journey for a premium golf apparel brand. Responsible for retention systems across various channels to enhance brand loyalty.
Responsibilities:
- Own the full post-purchase customer journey, building and optimizing retention systems across email, SMS, loyalty, referrals, and reviews.
- Own the full lifecycle ecosystem across Klaviyo, including flows, campaigns, segmentation, deliverability, and list health.
- Lead SMS strategy through Attentive, managing campaign execution, subscriber growth, compliance, and revenue attribution.
- Coordinate cross-channel journey logic between Klaviyo and Attentive, including suppression logic, frequency capping, and sequencing.
- Develop reactivation strategies for lapsed customers, one-time buyers, and seasonal purchasing segments.
- Share retention insights that support broader acquisition strategy decisions.
Requirements:
- 3 to 5 years of lifecycle marketing or retention ownership within a DTC brand environment
- Deep expertise in Klaviyo, including advanced segmentation, dynamic content, A/B testing, and deliverability management
- Strong hands-on experience with Attentive or similar SMS platforms such as Postscript
- Experience building or rebuilding retention programs with measurable revenue impact
- Loyalty and referral program launch experience with demonstrated performance outcomes
Benefits:
- Flexible work arrangements
- Professional development opportunities
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