Marketing Analyst – IT, Information Security - Senior
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Job Description
Senior Marketing Analyst generating demand and executing marketing campaigns for innovative IT projects. Collaborating with partners and managing marketing initiatives in cybersecurity and technology.
Responsibilities:
- Demand Generation (Pipeline)
- Plan and execute marketing campaigns focused on generating qualified pipeline
- Develop joint initiatives with vendors and partners (resellers)
- Monitor conversion metrics (MQL, SQL, pipeline, ROI)
- Channel Marketing
- Design and execute marketing plans with resellers (co-marketing)
- Support partner onboarding and development through marketing activities
- Create channel engagement and activation programs
- MDF (Market Development Funds) Management
- Plan, negotiate and manage MDF budgets with vendors
- Ensure efficient use of funds and proper reporting (proofs of performance)
- Maximize ROI of funded initiatives
- Go-to-Market with Vendors
- Develop and execute marketing plans aligned with vendors' objectives
- Support solution launches and strategic campaigns
- Maintain constant interface with vendors' marketing teams
- Plan and run webinars, in-person events, roadshows and digital campaigns
- Develop technical and commercial content (with support from presales and vendors)
- Ensure consistent communication and positioning of solutions
- Manage digital campaigns (LinkedIn, paid media, email marketing, etc.)
- Monitor performance and continuously optimize
- Work with marketing automation and CRM
- Other routine marketing activities.
Requirements:
- Professional experience in B2B marketing, preferably in: technology/cybersecurity vendors; value-added distributors (VAD); or resellers with strong enterprise solution focus
- Proven experience in demand generation and pipeline building
- Experience in channel marketing
- Experience managing MDF and working with vendors
- Strong analytical ability and results orientation (ROI-focused)
- Hands-on profile with strong execution capability
- Excellent communication and interpersonal skills
- Nice to have: experience in the cybersecurity market
- Knowledge of solutions such as EDR, Cloud Security, DevSecOps, Vulnerability Management, etc.
- Experience with marketing automation tools and CRM
- Experience in complex environments with multiple vendors/channels
- Language: Advanced English (reading, writing and speaking)
Benefits:
- Meal allowance
- Food allowance
- Health insurance
- Dental insurance
- Life insurance
- Childcare assistance
- Corporate Uber and 99Táxi (taxi) coverage
- Day off on your birthday
- Group life insurance
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