Field Marketing Manager
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Job Description
Field Marketing Manager developing marketing strategies for U.S. Oral Surgery Management practices. Analyzing data for referral development, patient acquisition, and community engagement.
Responsibilities:
- Analyze referral patterns, patient origin data, call tracking, and marketing ROI metrics to identify top-producing sources, under-penetrated referral segments, and areas for opportunity.
- Serve as the primary marketing advisor to assigned practices, providing strategic guidance and performance insights to support growth objectives.
- Partner with practice leadership to set specific referral growth and activity benchmarks.
- Support local practice with brand awareness and community presence through educational programs, hosted events, referral development activities.
- Develop and execute marketing plans aligned with practice growth objectives.
- Conduct routine field visits based on data-prioritized plans.
- Develop, launch, and optimize localized digital advertising campaigns.
Requirements:
- Bachelor’s degree in marketing, communications, or a related field
- Two or more years of experience in field marketing, account management, or business development; healthcare experience preferred.
- Exceptional written and verbal communication skills.
- Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.
- Strong interpersonal and relationship-building skills with the ability to influence stakeholders and drive accountability.
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