Head of Paid Media, Legal Marketing

Posted 21hrs ago

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Job Description

Head de Tráfego Pago liderando estratégias de mídia paga em agência de marketing jurídico. Planejamento e execução de campanhas em Meta Ads e Google Ads voltadas ao mercado jurídico.

Responsibilities:

  • Lead the paid media team and serve as the technical and strategic point of reference.
  • Plan, execute and optimize Meta Ads and Google Ads campaigns targeted at the legal market.
  • Set up processes, reports and routines to monitor results.
  • Ensure the efficiency of lead acquisition funnels and CRM automations.
  • Work closely with creative and strategy teams to maintain high performance.
  • Monitor data, propose improvements and anticipate bottlenecks with an analytical mindset and a focus on real performance.

Requirements:

  • Proven experience in paid media (paid traffic), preferably at an agency.
  • Experience with legal marketing is a strong advantage.
  • Advanced knowledge of Meta Business, Google Ads, Power BI, ClickUp and Miro.
  • Strong team leadership skills and experience managing routines and processes.
  • Analytical, communicative and proactive.
  • Alignment with values such as ethics, integrity and a growth mindset.