Marketing Manager
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Job Description
Marketing Director at Plume responsible for marketing strategy and team management to boost adoption of tokenized RWAs among crypto-native and institutional audiences.
Responsibilities:
- Own Plume's overall marketing strategy, including brand positioning, messaging, and go-to-market planning across product launches and partnerships.
- Build, manage, and coach a marketing team spanning content, growth, community, and design/brand.
- Partner with the CEO and executive team to align marketing strategy with fundraising, product roadmap, and BD priorities.
- Lead Plume's press and analyst relationships; act as a primary external spokesperson alongside executive leadership.
- Oversee brand and campaign strategy for major launches, partnerships, and institutional-facing initiatives.
- Set and track marketing KPIs (awareness, community growth, campaign performance, pipeline influence) and report to leadership.
- Ensure marketing content and claims are reviewed appropriately with Legal/Compliance given securities-adjacent messaging risk.
Requirements:
- 3+ years of marketing experience, ideally in crypto, fintech, or another technical/regulated industry.
- Strong writing skills; able to make complex financial and technical concepts clear and compelling.
- Experience running multi-channel campaigns and measuring performance against clear KPIs.
- Comfortable working cross-functionally with Product, BD, and Design in a fast-moving environment.
- Familiarity with crypto-native channels and community norms (X, Discord, Telegram).
Benefits:
- Competitive salary, equity/token allocation, and comprehensive benefits.
- Significant ownership over campaigns and channels from day one.
- A collaborative, remote-first team building category-defining products in RWAfi.
- Direct exposure to product launches, partnerships, and the broader crypto/TradFi ecosystem.
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