Marketing and Communications Manager
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Job Description
Marketing manager driving Google, Meta, social media, SEO, and community growth. Project Bay operates Workation coworking-living spaces, accelerators, and hospitality locations.
Responsibilities:
- Develop marketing strategies for B2B customers and B2C audiences, with a focus on Google and Meta Ads
- Analyze target audiences and create relevant content
- Create and manage campaigns for Facebook Ads, Google Ads, Instagram Ads, TikTok Ads, and the company’s own social media platforms
- Independently write SEO-optimized articles for the website
- Design simple images and videos for campaigns, the website, and social media channels
- Collaborate with the marketing lead on more complex visual assets
- Prepare decision papers, presentations, and graphics, including analyses
- Create and distribute the newsletter to the community
- Develop and expand the community
- Further develop social media channels by conceptualizing and coordinating campaigns
- Monitor social media channels, analyze KPIs, prepare campaign reports, and develop recommendations for action
- Monitor trends and topics relevant to target audiences
- Support various marketing initiatives as business needs arise
- Serve as the communications liaison between management, external business partners, and employees in German and English
Requirements:
- Degree in marketing, communications, media studies, design, or a comparable field
- Experience with Meta Ads Manager
- Initial experience in social media and online marketing, with knowledge of the relevant platforms
- Strong interest in performance analysis and optimization opportunities
- Strategic, business-oriented, and creative thinking
- Fast learner with a high degree of initiative
- Willingness to take on responsibility in a dynamic environment
- Fluent in German and English
- Excellent writing skills
- Team player who is engaged, open-minded, and communicative
Benefits:
- 28 days of annual leave
- Permanent employment contract
- Opportunity to work with a dynamic founding team and shape our marketing campaigns with your ideas
- Flat hierarchies and short communication channels within a highly motivated and creative team
- Diverse and challenging responsibilities with substantial scope for professional development
- Be welcomed as a full member of the team, with the opportunity to discuss all ideas and suggestions
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