Marketing and Communications Specialist
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Job Description
Marketing & Communications Specialist enhancing company public image and managing statewide initiatives within the healthcare industry. Collaborating on marketing materials and representing the employer to the public.
Responsibilities:
- Assist in the planning, implementation and evaluation of the state-wide marketing & communication program while promoting a favorable public image of the company and each of its product lines
- Assist in the design, review and revision of all health-related materials distributed to members while ensuring appropriateness of content, readability and translations
- Assist in the development, promotion and implementation of statewide initiatives including outreach events, healthcare education, and incentive programs
- Order and track promotional items for all products and all service areas while ensuring budget compliance and reporting financial impact
- Ensure the completion of monthly outreach calendars by regional outreach staff for all service areas
- Serve as a contact for community agencies, businesses, fundraisers, community events etc.
- Research data, construct ideas, lay out artwork, and/or represent employer directly before the public
- Prepare news releases, fact sheets and compose letters as needed
- Performs other duties as assigned
Requirements:
- Bachelors Degree in Public Relations, Marketing, Communications, related field or equivalent experience
- 2+ years of marketing or communications experience
- Knowledge of various writing techniques including newsletter, press releases and promotional copy
- Prior copywriting experience on the Internet preferred
- Healthcare industry knowledge, with an understanding of regulated environments
- Experience supporting Medicaid and Medicare lines of business/Health Plans
- Exceptional attention to detail and commitment to accuracy
- Regulatory and compliance literacy
- Excellent written and verbal communication skills
Benefits:
- competitive pay
- health insurance
- 401K and stock purchase plans
- tuition reimbursement
- paid time off plus holidays
- flexible approach to work with remote, hybrid, field or office work schedules
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