Marketing Automation Consultant
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Marketing Automation Consultant working with Destination Marketing Organizations to onboard and optimize marketing automation platforms. Responsible for training, supporting clients, and configuring platforms focused on measurable results.
Responsibilities:
- Develop a strong understanding of each client’s marketing goals, including the unique needs of Destination Marketing Organizations (DMOs), and partner with them to define clear marketing automation objectives and KPIs
- Present performance insights, strategic recommendations, and campaign results to guide ongoing client success and platform adoption
- Manage the full onboarding process for new clients by configuring our preferred or integrated marketing automation platform , establishing key settings, and ensuring a smooth transition into active use
- Deliver comprehensive training on core and advanced features on our preferred or integrated marketing automation platform including segmentation, email creation and testing, scoring, forms, landing pages, A/B testing, automated programs, and performance reporting
- Maintain high data quality standards through accurate list imports, segmentation updates, and adherence to data hygiene practices
- Build email templates aligned to client requirements and troubleshoot issues related to HTML, deliverability, segmentation, and other aspects of platform functionality
- Execute email marketing campaigns and automated workflows using digital marketing best practices and audience-focused strategies
- Utilize strong knowledge of CRM-to–marketing automation integrations and understand how Destination Marketing Organization (DMO) clients leverage CRM data within their marketing programs
- Diagnose and resolve technical issues related to HTML, segmentation, deliverability, and overall system performance while meeting departmental SLAs to ensure reliable and timely client support
Requirements:
- 1+ years of hands-on experience in marketing automation and/or email marketing, preferably in a software/tech or agency environment working with Destination Marketing Organizations (DMOs) or at a DMO
- Proficiency with marketing automation platforms (Act-On preferred) and familiarity with CRM systems
- Strong understanding of database concepts, list management, segmentation, and foundational HTML/CSS
- Experience delivering client training and translating complex technical concepts into practical guidance
- Demonstrated analytical, problem solving, and project management skills with high attention to detail
- Strong written and verbal communication skills with experience in client-facing roles
- Proficiency with Microsoft 365 product family and familiarity with analytics and testing tools (e.g., Google Analytics, Litmus)
- Ability to work independently on multiple tasks with minimal direction while collaborating effectively within a team; agency or consulting experience is a plus
- Strong travel and tourism industry knowledge
Benefits:
- Employee Resource Groups to encourage diverse voices
- Coffee with Mark sessions – Our employees get to interact with our CEO on very important and sometimes difficult issues ranging from mental health to work-life balance and current affairs.
- Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.
- Special guests from time to time to discuss issues that impact our employee population
Similar Jobs
Account Based Marketing Manager
Account Based Marketing Manager focusing on strategic campaigns for BizGov sector. Collaborating across teams to personalize and engage customer accounts for pipeline growth.
Senior Manager, gMG HCP Marketing – Rare Disease
Sr. Manager for gMG HCP Marketing at Amgen leading strategic initiatives for UPLIZNA. Responsible for high-impact launch execution and cross-functional collaboration to improve patient outcomes.
Audience & Marketing Manager
Audience & Marketing Manager focusing on audience growth and marketing campaigns for TED. Collaborating cross-functionally and utilizing data-informed strategies to enhance community engagement.
Senior Customer Marketing Manager, EMEA
Senior Customer Marketing Manager focusing on EMEA customer advocacy and community activation to enhance credibility and pipeline. Engage with customers through various channels and manage awards programmes.
Partner Marketing Manager
Partner Marketing Manager executing integrated marketing initiatives driving partner-sourced and partner-influenced pipeline. Collaborating across Demand Generation, Sales, and external partners in a remote setup.
B2C Marketing Manager
B2C Marketing Manager shaping financial product marketing strategies at Mercuryo integrating AI and crypto. Executing go-to-market plans and optimizing user acquisition strategies.
Senior Director, Corporate Marketing
Senior Director of Corporate Marketing at Level Access defining brand narrative and elevating market presence. Overseeing content strategy and team leadership to drive measurable business outcomes.
Senior Director, Corporate Marketing
Senior Director of Corporate Marketing at Level Access defining brand presence and driving business outcomes. Overseeing content strategy and team collaboration for measurable impact.
Marketing Strategist
Marketing Strategist leading integrated marketing strategies for a multi-location healthcare brand. Responsible for digital campaign management and patient engagement across all locations.
Media Buyer
Media Buyer responsible for planning, negotiating, and purchasing media space across platforms. Focusing on driving maximum ROI for advertising campaigns at Lead Surge.
Senior Field Marketing Manager
Senior Field Marketing Manager managing demand generation strategies across U.S. and Canada markets. Collaborating with sales leadership to execute high-impact marketing initiatives for growth.
Direct Marketing Strategist
Direct Marketing Strategist guiding clients through onboarding and campaign execution at Scorpion. Collaborating with small businesses to enhance their marketing effectiveness through targeted strategies.
Estagiário de Marketing e Produto
Intern supporting marketing and go-to-market strategies at a SaaS company. Engaging in data analysis and AI-based projects for product development.
Marketing Manager
Marketing Manager executing full marketing strategy for Totango in the B2B SaaS post-sales space. Collaborating directly with the CEO and GTM leaders to drive pipeline and elevate brand.
Senior Marketing Consultant
Senior Marketing Consultant at LPL Financial consulting for financial institutions and advisors on strategic marketing campaigns. Develops marketing calendars and engages with clients to measure outcomes.
Marketing Consultant
Marketing Consultant at LPL Financial developing marketing strategies for financial institutions. Engage with clients and advisors to enhance their marketing efforts and deliver impactful results.
Marketing Manager
Director of Marketing leading demand generation efforts for B2B SaaS company. Collaborating with sales and managing multiple marketing initiatives for revenue growth.
Marketing Manager
Marketing Manager overseeing marketing strategies and execution for a law firm remotely from the Philippines. Leading a marketing team and ensuring effective legal communication in campaigns.
Director of Corporate Marketing
Director of Corporate Marketing at CALSTART, focusing on strategic storytelling and messaging in clean transportation initiatives. Leading integrated marketing efforts and cross-functional teams for impactful communications.
Partnership Marketing Manager
Partnership Marketing Manager partnering with sales to develop creative marketing solutions for global clients at Zeta Global. Managing presales deliverables and collaborating with internal teams to drive success.