Marketing Automation Engineer
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Job Description
Marketing Automation Engineer building Braze campaigns and personalization systems for inKind’s restaurant payment and rewards platform. Driving lifecycle engagement across email, SMS, and push.
Responsibilities:
- Implement marketing campaigns from creative briefs and project plans
- Draft technical implementation documentation and build campaigns in Braze Canvases
- Architect and build complex, multi-branch, behavior-triggered, time-delayed journey flows
- Create email, SMS, and push templates using Liquid dynamic templating, conditional content, personalized variables, abort conditions, and live data pulls
- Manage SMS opt-in/opt-out, email unsubscribe, and push permission workflows while following TCR regulations
- QA campaigns before launch, including audience spot-checks, template rendering, link tracking, SMS encoding, and cross-client email rendering
- Translate marketing briefs into audience definitions and validate targeting logic against user data
- Apply CEP best practices for messaging cadence, frequency capping, and communication prioritization
- Query Snowflake with SQL or review API payloads to validate events and attributes, perform pre-launch QA, and triage issues
- Use platform-native diagnostic tools to diagnose issues
- Build precise audience segments and maintain a documented segment library
- Partner with cross-functional teams to define lifecycle stages and create reusable, trackable segments
- Build and maintain reusable content blocks, brand-compliant modules, and snippet logic
- Collaborate with business and marketing teams to build scalable personalization systems
Requirements:
- 4+ years of experience with a major CEP/CRM or marketing automation platform (Braze, Shopify, Iterable, Klaviyo, or equivalent)
- 2+ years of experience with Braze
- Deep expertise in journey/canvas building — multi-step, behavior-triggered flows with branching logic, delays, and channel mixing
- Dynamic templating skills: conditional blocks, variable logic, and live data integrations
- Experience with audience segmentation using behavioral data, custom attributes, and event properties
- Solid understanding of contact data models — user profiles, identified vs. anonymous users, subscription and consent management
- Ability to read API responses and event payloads to self-diagnose data issues without engineering support
- Liquid code proficiency
- Deep understanding of email deliverability fundamentals: list hygiene, bounce handling, unsubscribe management, and sender reputation
- Understanding of email domains/behavior and record management
- SMS compliance knowledge: opt-in/opt-out mechanics, quiet hours, carrier filtering, and message encoding
- Familiarity with TCR rules and regulations
- Preferred: SQL proficiency and experience working with a cloud data warehouse (Snowflake, Redshift, or BigQuery) for CRM analytics or audience building
- Preferred: Background in consumer apps, marketplaces, or loyalty/rewards programs where lifecycle marketing directly drives repeat behavior
- Preferred: Familiarity with CRM data flows from a backend application via REST API or event streaming
- Preferred: Experience with in-app messaging, content cards, or push notification strategy beyond transactional sends
Benefits:
- Generous PTO and company holiday policy
- Company-paid Short Term Disability
- 100% employer-covered health and dental insurance
- Higher-tier and dependent coverage options available
- Vision plan available at employee cost
- Child care benefits
- Generous parental leave
- Dog-friendly Austin office with great views of downtown
- Daily lunches and snacks for in-office team members
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