Marketing Coordinator
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Job Description
Marketing Template Coordinator updating HighLevel’s template library for a global marketing platform. Collaborating with teams to ensure templates are effective and align with brand standards.
Responsibilities:
- Maintain and update the HighLevel template library, ensuring assets are current, functional, and consistent with brand design standards.
- Implement and oversee a consistent taxonomy, naming conventions, and tagging system for easy organization and retrieval.
- Archive outdated templates and manage version control for all active assets.
- Collaborate with product marketing, development teams, and third party contractors to create and adapt templates for campaigns, workflows, funnels, websites, digital ads, and other assets for specific industries.
- Customize templates for specific business types, customer segments, and use cases to be consistent with modern industry standards.
- Optimize templates for performance, usability, and delightful design.
- Conduct quality assurance testing on templates to ensure functionality, formatting, and compatibility across devices.
- Ensure templates comply with legal requirements, accessibility guidelines, and brand policies.
- Monitor template performance metrics and gather user feedback to guide continuous improvement.
Requirements:
- Experience in graphic design, digital marketing, or a related field.
- Familiarity with HighLevel or similar marketing automation and CRM platforms.
- Understanding of modern digital marketing principles and best practices.
- Strong organizational and project management skills with the ability to manage multiple tasks and prioritize their importance.
- Proficiency with Figma, Canva, and Adobe creative products.
- Proficiency in HTML and CSS Commitment to quality and meticulous attention to detail.
- Experience working in a software as a service or digital marketing environment.
- Understanding of user experience and interface best practices.
- Ability to interpret performance metrics and translate insights into actionable changes.
- Experience marketing in a wide variety of local business and professional services.
Benefits:
- High-growth company with a devoted user base and a huge market opportunity.
- A unique chance to shape not just product marketing, but also education and certification strategy.
- Collaborative team culture.
- Smart, passionate colleagues and room to lead.
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