Copywriter
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Job Description
Copywriter developing engaging content for marketing campaigns at Peak Credit Union. Collaborating with teams to create clear messaging driving results and brand awareness.
Responsibilities:
- Creates creative, compelling, and consistent themes, messaging, and branding in all communication touch points, including print advertising, video, emails, letters, website content, digital advertising, social media, and more.
- Supports organizational external messaging and campaign strategy with editorial oversight and high-quality written content.
- Sources and develops content for campaigns.
- Focuses on engine and conversion-optimized copywriting for websites, landing pages, and banners.
- Creates SEO- and AIO-optimized blog topics and blog articles that drives members to take action and attracts prospective new members.
- Performs background research and keyword research as needed.
- Conducts market and customer research to understand the target audience and create relevant and engaging copy.
- Organizes the editorial process across external publishing areas. Defines content types/styles/channels/use case for the campaign.
- Develops strategies for the lifecycle of content. Assesses the performance of content by analyzing metrics, user impressions, and keyword searches.
- Creates content to retain customers, build trust, and establish long-term business relationships.
- Supports the copywriting workflows across channels, approves proofs, schedules, copywrites, and edits content.
- Ensures that messages are grammatically correct and error-free, have an appropriate tone and subject matter, and are aligned with credit union priorities and themes.
- Acts as primary point of contact for freelance copywriters, including assigning, reviewing, approving, and managing their work.
Requirements:
- Minimum five (5) years related experience in digital content development, digital marketing, and copywriting.
- Bachelor's Degree in English, Journalism, Marketing, Communications, or a related field of study.
Benefits:
- Includes an option for Medical, Dental, and Vision insurance to be paid at a 100% by company for the employee only coverage.
- We also offer Health Care FSA (HCFSA), Health Savings Account (HSA) with employer contributions, and Dependent Care FSA (DCFSA).
- Employees also have access to Life and AD&D insurance.
- Employees are able to enroll in our 401k plan.
- Full-Time Regular employees accrue 8 hours of vacation and 8 hours of sick leave, on a monthly basis.
- Full-Time Regular hired employees also receive 11 paid holidays throughout the calendar year, 1 floating holiday, 16 hours of self-care time, and 16 hours of volunteer time.
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