Copywriting, Content Quality Specialist
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Job Description
Copy & Content Quality Specialist at Limetree enhancing client and company marketing materials. Require strong writing and proofreading skills with a background in healthcare communications.
Responsibilities:
- Write, edit, and improve copy for client marketing materials, company content, LinkedIn posts, outreach, sales materials, presentations, direct mail, email, digital ads, landing pages, and other campaign materials.
- Support proofing and content quality during high-volume delivery periods, especially when materials include personalization, audience segmentation, benefit variation, or variable data.
- Review materials for clarity, consistency, version control, benefit accuracy, audience/message alignment, and overall quality.
- Help build, update, and review benefit grids, messaging matrices, content frameworks, proofing trackers, campaign version documents, and related materials.
- Work with Creative and Communications/Digital teams to support proofing processes, while serving as a key owner of content quality and review.
- Collaborate with Behavioral Science team members to help translate behavioral insights into practical, clear, audience-appropriate messaging.
- Use performance results, campaign learnings, and client feedback to improve mature account materials over time.
- Help develop new materials from scratch for growth opportunities, new client work, sales efforts, and campaign launches.
- Support updates and improvements to existing materials rather than always starting from a blank page.
- Use AI tools responsibly to support copy development, editing, organization, summarization, versioning, and review while maintaining strong human judgment.
- Help improve Limetree’s standards for proofing, copy review, version management, and content quality across client work.
Requirements:
- 3 to 6 years of relevant experience in copywriting, content development, editing, proofreading, marketing communications, or a related role.
- Healthcare experience is strongly preferred, especially experience with Medicare, Medicaid, health plans, providers, healthcare marketing, member communications, or regulated communications.
- Strong writing, editing, and proofreading skills across marketing, sales, presentation, digital, and client-facing materials.
- Comfort working with detailed and structured information, including benefit grids, campaign matrices, audience segments, versioned copy, and data-informed personalization.
- Ability to review materials carefully and catch inconsistencies across copy, data, audience, benefit, version, and channel details.
- Experience working in an agency, marketing, communications, healthcare, financial services, insurance, or other complex/regulated environment.
- Practical AI fluency, including experience using tools such as ChatGPT, Claude, Copilot, or similar tools to support writing, editing, review, and content organization.
- Good judgment about when AI is useful and when human review is non-negotiable.
- Ability to collaborate across creative, behavioral science, strategy, data, digital, account, and operations teams.
- Comfort with writing-adjacent work, including proof checks, benefit grid updates, content matrices, versioning documents, and production support.
Benefits:
- N/A
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