Senior Copywriter, Performance Creative
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Job Description
Senior Copywriter focused on performance-driven copy across Forbes Advisor's customer journeys. Collaborating with creative leads and data partners in a start-up style environment.
Responsibilities:
- Write long-form copy across the Forbes-owned customer journeys, including advertorials, landing pages, in-funnel page copy, and on-page persuasion.
- Script Video Sales Letters (VSLs) for paid social, native, and YouTube placements, particularly in Weight Loss, Debt Relief, Pet Insurance and other direct-response heavy categories.
- Own customer-lifecycle email copy across Forbes-owned journeys: long-form sales emails, autoresponder sequences, nurture flows, and re-engagement campaigns.
- Maintain need-state and message coherence from ad to advertorial to landing page to handoff, ensuring the customer journey reads as one continuous piece of persuasion.
- Work fluently inside compliance rails keeping persuasion and compliance aligned rather than in tension.
- Collaborate with vertical General Managers, Customer Insights, and Data partners to ground copy in real consumer triggers and performance read-outs.
- Ship multiple drafts a week and iterate from data, not opinion.
- Provide regular updates on copy performance and craft initiatives to the Creative leadership team.
- Occasionally partner with Creative Leads on ad copy, contributing hooks, angles, and headline systems where they sharpen the journey.
Requirements:
- 7+ years of long-form direct-response copywriting experience in performance-driven environments (DTC, supplement, FinServ DR, health DR, or comparable).
- Portfolio of advertorials, VSLs, sales pages, or long-form sales emails with clear performance attribution.
- Mastery of long-form persuasion architecture: hook craft, story, mechanism, proof, transition, and CTA.
- Working command of the modern direct-response canon.
- AI-augmented writing fluency.
- Regular use of LLMs (Claude, ChatGPT, or similar) for research, drafting, iteration, and structured prompting across long-form formats.
- Editorial voice fluency.
- Demonstrated email and CRM copywriting experience: long-form sales emails, autoresponder sequences, and nurture flows.
- Demonstrated speed and volume in performance marketing environments.
- Strong collaboration skills across Creative, Buying, vertical GMs, Editorial, and Brand.
- Self-starter with an entrepreneurial mindset, comfortable in a start-up style operating environment.
- Excellent communication and organizational skills.
Benefits:
- Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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