Marketing Lead, Content
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Job Description
Marketing Lead crafting the strategic narrative and editorial voice at Sumble. Focusing on B2B content and managing Sumble's presence across multiple channels.
Responsibilities:
- Own the substance of how Sumble shows up in the world: the strategic narrative, the editorial voice, the assets that ship, and the social presence that compounds.
- You'll have full strategic ownership, stakeholder authority, and a real budget for tools and external resources.
- Define what Sumble sounds like, how we tell our story, and what we put into the world across every format that matters: long-form content, organic social, founder-voice posts, ad creative, sales enablement, brand.
- Build the voice guide, tone do's and don'ts, and stylistic conventions that scale across every channel and every contributor, internal and external.
- Develop and own Sumble's strategic narrative: the through-line story about why GTM data is broken, what we built, and what becomes possible when teams have signals no one else can produce.
- Partner with the founders and Head of Marketing to evolve the narrative as the company and market evolve.
- Set the editorial calendar, write the posts, and shape the cadence that earns attention without leaning on paid amplification.
- Swing comfortably across formats: essays and market analyses on the long end, social posts and ad copy on the short end, with everything in between.
- Track what works and what doesn't, by piece and by channel. Know which content drives pipeline, which drives brand, and which drives nothing, and adjust accordingly.
- Mine Sumble's own data and platform signals to produce content no one else can publish: data teardowns, market maps, hiring-signal reports, technology adoption curves.
Requirements:
- 7+ years of B2B content experience, ideally in GTM tech: sales tech, data infrastructure, RevOps platforms, or adjacent categories where you've written for GTM buyers (CROs, RevOps, sales leaders, marketing ops). You know the personas and you know what they actually read, skim, and ignore.
- Range across long-form and short-form, and the judgment to know they're different crafts.
- You've defined a brand voice before. Bonus points if you've taken a B2B SaaS brand from "corporate by default" to something with actual personality. We want to hear how you did it.
- A sales-oriented mindset. You've worked closely with sales teams, joined their calls, read their objections, and built content that actually moved deals. Brand-for-brand's-sake doesn't motivate you.
- Data-curious to a fault. You get genuinely excited about finding the story buried in a dataset. You'll be working with raw platform signals as source material, and comfort with that is non-negotiable.
- A Super IC operating style. You've built a content function from scratch or led one, you prioritize ruthlessly, you make editorial decisions without waiting for permission, and you've chosen IC depth over a management track (or want to).
- Demonstrated AI fluency in real production workflows. Not "I've used ChatGPT to draft outlines," but concrete examples of work you've shipped faster, better, or differently because of your AI stack. You know how to work alongside AI to amplify your voice rather than dilute it.
- Comfortable orchestrating consultants and agencies. You know when to bring in outside specialists (brand consultants, SEO agencies, design partners, video production, freelance writers) to extend output and access expertise you don't have in-house. You've managed external resources before and have opinions about how to do it well.
- Ghost-writing chops. You can disappear into a founder's voice and make their LinkedIn post sound like them, not you.
- Fluent in the standard B2B content stack (CMS tooling, SEO/AEO tools, analytics) and comfortable picking up new tools as you go.
Benefits:
- Top tier medical, dental, and vision insurance (US)
- 401(k) (US)
- 4 weeks PTO
- Equity in a high-growth, Series A company
- Generous AI token usage policy
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