Director, Content & Editorial Strategy, B2B Commercial Marketing
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Job Description
Director leading B2B content vision and editorial activities across Conduent’s commercial portfolio. Building high-performing teams and driving measurable business outcomes through content strategy.
Responsibilities:
- Define and execute a comprehensive B2B content strategy aligned with business growth priorities, target industries, and buyer personas.
- Position content as a strategic driver of demand generation, pipeline growth, and brand differentiation.
- Lead integrated content planning across campaigns, solutions, events, and ongoing marketing programs.
- Ensuring content aligns with every stage of the buyer journey, from awareness through conversion and expansion.
- Provide strategic direction and quality oversight for thought leadership, client success stories, solution marketing, and digital experiences.
- Lead editorial strategy and narrative development across social media channels.
- Partner with Digital Marketing on content distribution, paid promotion strategies, and performance optimization.
- Establish and maintain enterprise editorial standards, voice, and tone.
- Define and monitor KPIs tied to engagement, conversion, and pipeline impact.
- Lead, mentor, and develop content and social media professionals.
Requirements:
- 10+ years of B2B content strategy, editorial leadership, or content marketing experience.
- Experience within enterprise services, technology services, business process outsourcing, or related industries preferred.
- Demonstrated success in building content programs that drive pipeline growth and market differentiation.
- Experience leading content teams and cross-functional initiatives in matrixed organizations.
- Expertise across thought leadership, case studies, digital content, sales enablement, and social media.
- Strong experience developing executive thought leadership and market-facing narratives.
- Exceptional storytelling, editorial judgment, writing, and communication skills.
- Strategic mindset with the ability to operate at both executive and hands-on levels.
- Strong analytical capabilities with experience measuring and optimizing content performance.
Benefits:
- Health & Welfare Benefits: Comprehensive plans tailored to your needs, effective from day one.
- Retirement Savings: Robust programs to help you secure your financial future.
- Employee Discounts: Access to a wide range of discounts on merchandise, services, travel, and more.
- Career Growth Opportunities: Paths for advancement within a global organization.
- Paid Training: Learn while you earn with award-winning learning platforms.
- Paid Time Off: Competitive PTO packages to help you recharge.
- Great Work Environment: Join an award-winning culture that values diversity and inclusion.
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