Marketing Manager
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Job Description
Marketing Manager at KPN IoT focusing on international markets, enhancing visibility, growth, and thought leadership. Collaborates with Sales and Product teams to develop and execute marketing strategies.
Responsibilities:
- Ontwikkelen en uitvoeren van market entry plannen in samenwerking met Sales en Products.
- Vergroten van onze share of wallet bij internationale resellers via partner marketing en loyalty events.
- Opzetten van gerichte marketingcampagnes in internationale segmenten (digitale en fysieke zichtbaarheid).
- Versterken van onze thought leadership positie via owned, earned en paid media.
- Creëren van relevante content en inspirerende klantcases voor campagnes en Sales.
- Analyseren van campagnedata en optimaliseren voor meetbare groei.
- Proactief zoeken naar innovatieve manieren om kwalitatieve leads te genereren.
- Bijhouden van internationale marketingtrends en deze vertalen naar impactvolle acties.
Requirements:
- Je hebt ruime ervaring in (internationale) B2B-marketing.
- Digitale marketing, partnercampagnes en events zijn voor jou bekend terrein.
- HBO/WO werk- en denkniveau, bij voorkeur in Marketing, Communicatie of Business.
- Minimaal 5-7 jaar ervaring in B2B marketing, bij voorkeur internationale IOT of telecom.
- Ervaring met digitale marketing, partner marketing en eventorganisatie.
- Sterke analytische vaardigheden en ervaring met data-driven marketing.
- Uitstekende communicatieve vaardigheden in Nederlands en Engels.
- Hands-on mentaliteit en creativiteit om nieuwe ideeën te realiseren.
- Affiniteit met technologie en IoT is een pré.
Benefits:
- Vaste 13e maand, een deel krijg je maandelijks uitbetaald en een deel in januari van het volgende jaar.
- € 1500 per jaar aan inzetbaarheidsbudget dat je naar eigen inzicht mag gebruiken voor bijvoorbeeld trainingen, coaching en cursussen.
- Flexibele vrije dagen: onze collega’s mogen zelf (in samenspraak met de manager) bepalen hoe zij met verlof omgaan.
- Thuiswerkshop om je werkplek thuis optimaal in te kunnen richten, uiteraard met een mobiele telefoon & laptop.
- 50% korting op onze producten en diensten, zodat je voordelig kunt internetten, bellen én streamen.
- Goede reiskostenvergoeding: je krijgt je OV kosten volledig vergoed of € 0,23 per kilometer als je met de auto reist.
- Mogelijkheid tot het aanschaffen van een leasefiets waar KPN maandelijks aan meebetaalt (bij onbepaalde tijd contract): Van stadsfiets tot e-bike en van racefiets tot speed-pedelec; jij kiest waar je op fietst.
- Uitstekende pensioenvoorwaarden: een totale inleg van 23% van je pensioengevende salaris waarvan KPN 16% inlegt en jij 7%.
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