Marketing Strategy Specialist
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Job Description
Specialist, Marketing Strategy for Pearson driving North America go-to-market strategy across clinical portfolios. Collaborating with sales and global marketing teams for campaign effectiveness.
Responsibilities:
- Own and deliver North America go-to-market strategy for Clinical Assessment portfolios
- Lead end-to-end marketing strategy and execution across campaigns, product launches, and virtual events
- Develop integrated marketing strategies across digital, content, events, partnerships, and sales channels
- Monitor market trends and adapt strategies accordingly
- Collaborate with Creative, SMEs, and external partners to ensure accuracy, compliance, and brand alignment
Requirements:
- 5+ years’ experience in B2B or B2B2C marketing (healthcare, clinical, education, edtech or similar)
- Proven success owning go-to-market strategy and delivering revenue-impacting campaigns
- Strong experience across digital marketing, lifecycle/nurture, and content strategy
- Experience with webinars/events and partner marketing is advantageous
- Proficiency with analytics and CRM tools (e.g. GA4, Salesforce, Tableau/Power BI, Pardot)
- Ability to translate complex clinical or educational concepts into clear, compelling messaging
- Experience working across North America markets (U.S. & Canada) is preferred
- Bachelor’s degree in Marketing, Business, Communications or related field (or equivalent experience)
Benefits:
- This position is eligible to participate in an annual incentive program
- Information on benefits offered is here.
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