Marketing Tracking & Attribution Specialist
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Job Description
Marketing Technology Architect responsible for maintaining tracking infrastructure and ensuring data integrity for marketing initiatives.
Responsibilities:
- Signal Integrity & Resilience: Maintain and optimize our custom server-to-server (S2S) tracking pipelines. You will be the primary stakeholder for Meta Event Match Quality (EMQ) and multi-platform attribution.
- Infrastructure Strategy: Evaluate our current n8n-based architecture against Server-Side Google Tag Manager (sGTM) to determine the most scalable, cost-effective long-term solution.
- Advanced Implementation: Architect custom webhooks and JSON payloads to capture and transmit high-fidelity conversion data while ensuring rigorous deduplication through event_id management.
- Cross-Platform Integration: Manage the flow of data across the MarTech stack, including GTM, GA4, Meta Business Suite, and CRM systems.
- Business Intelligence & Reporting: Design automated, high-level dashboards that translate complex technical data into actionable growth insights for clients and internal stakeholders.
Requirements:
- Technical Expertise: Proven experience with API-based marketing integrations and server-side tracking environments.
- Platform Mastery: Expert-level proficiency in Google Tag Manager, Tik Tok, Klaviyo and Meta Events Manager.
- Automation Logic: Hands-on experience with workflow automation tools (n8n, Make, or Zapier) to handle complex data routing.
- Analytical Rigor: Deep understanding of the modern privacy landscape (iOS14+, cookie deprecation) and its impact on digital attribution.
- Business Intelligence & Reporting: Design automated, high-level dashboards that translate complex technical data into actionable growth insights for clients and internal stakeholders.
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