Paid Search Manager – Google, Bing
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Job Description
Paid Search Manager leading and optimizing Google and Bing campaigns for Swanson Health Products. Focused on driving profitable growth across eCommerce in a remote role.
Responsibilities:
- Own end-to-end strategy, execution, performance and reporting of Google and Bing campaigns (Search, Shopping, Pmax, YouTube where applicable).
- Scale brand and non-brand programs efficiently with focus on customer acquisition and retention.
- Develop, monitor, and optimize campaigns with precision — from keyword strategy and ad copy testing to bid management and budget pacing.
- Partner with internal analytics and finance teams to forecast, measure, and report on key KPIs (ROAS, CAC, AOV, LTV, Margin).
- Identify and execute new growth opportunities, that will drive incremental value.
- Manage day-to-day performance dashboards and deliver clear insights and recommendations to leadership.
- Work cross-functionally with media, creative, and site teams to ensure alignment between audiences, quality traffic, conversion, and merchandising strategy.
- Maintain a test-learn-apply mindset, pushing boundaries to find efficiencies and sustainable growth levers.
- Maintain a positive and professional working relationship with peers, management, and support resources, with a constant commitment to teamwork and exemplary customer service.
- Conducts self in the presence of customers and community so as to present a professional image of SHP.
Requirements:
- 5+ years of hands-on paid search experience in eCommerce or DTC.
- Proven track record of scaling customer acquisition vs demand capture campaigns efficiently and profitably.
- Deep understanding of Google Ads, Microsoft Ads, Shopping, PMax, and feed management tools.
- Experience managing $1M+ paid search monthly budgets with measurable business impact.
- Advanced Excel / Google Sheets skills — comfortable with pivot tables, formulas, and performance modeling.
- Highly analytical mindset; obsessed with numbers leading to actionable insights, performance metrics, and continuous optimization.
- Deep experience with analytics tools like GA4 or Amplitude.
- Strong ability to translate data into insights and actionable recommendations.
- Experience working in-house for large brands or with major agencies — both are strong pluses.
- Self-starter with a bias for action, curiosity, and continuous improvement.
- Strongly Preferred: DTC e-com subscription business experience
- Vitamins, supplements, wellness, skincare, or health-focused brands
- High-SKU ecommerce environments
- Shopify-based ecom businesses
- Google Ads Certification
Benefits:
- Fitness Center Reimbursement
- Product Discounts
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