Paid Search Specialist
Posted 9hrs ago
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Job Description
Paid Search Specialist at Ōura managing and optimizing global paid search and YouTube campaigns. Collaborating with teams for performance-driven marketing strategies.
Responsibilities:
- Build, launch, and optimize campaigns across Google Ads, Microsoft Ads, YouTube, and other search platforms.
- Manage keyword strategy, bidding, budgets, audience layering, and campaign structure to drive efficient growth.
- Monitor performance and implement weekly optimizations through bidding, SQR, keyword expansion and exclusion, negative keyword management, and ad strength improvements.
- Support structured testing across bidding strategies, audiences, creative variations, ad copy, and landing pages.
- Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives.
- Ensure accurate pixel tracking, event configuration, product feed hygiene, and UTM parameter implementation.
- Maintain clean, scalable account architecture that supports market growth.
- Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing.
- Collaborate with paid search lead, paid media generalists, and regional marketing stakeholders to ensure cohesive cross-channel strategy.
Requirements:
- 2-3+ years of hands-on experience managing paid search and YouTube campaigns.
- Strong understanding of modern search account structure, keyword strategy, bidding models, and performance optimization.
- Experience running performance-focused paid search ads for omnichannel consumer brands.
- Comfort analyzing data and translating performance metrics into optimization actions.
- Detail-oriented, highly organized, and comfortable operating in-platform daily.
- Strong collaboration skills and ability to work in a fast-paced environment.
Benefits:
- Competitive salary and equity packages
- Health, dental, vision insurance, and mental health resources
- An Oura Ring of your own plus employee discounts for friends & family
- 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
- Paid sick leave and parental leave
- Amazing culture of collaborative and passionate coworkers




















