Principal, Marketing Operations
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Job Description
Marketing Operations Principal optimizing and scaling marketing engine at Everfi, aligning data-driven strategies for a leading digital education provider.
Responsibilities:
- Oversee the marketing tech stack, including marketing automation tools (HubSpot), and analytics platforms. Ensure seamless integration and functionality.
- Partner with demand generation, events, content marketing, and sales teams to enhance campaign efficiency, tracking, and conversion rates.
- Design, manage, and communicate lead lifecycle stages and routing logic.
- Oversee gathering of data for marketing KPIs channel spend ROI and reporting for tracking lead quality, pipeline impact (through sale), and revenue attribution.
- Help manage marketing spend, forecast ROI, and optimize investments in paid media, tools, and vendors.
- Design scalable processes that enhance team productivity, reduce friction, and support rapid company growth.
- Ensure data compliance, GDPR adherence, and best practices in marketing operations and customer privacy.
Requirements:
- 7+ years of experience in marketing operations, demand generation, or growth marketing at a SaaS company.
- Proven expertise in marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Marketo, Google Analytics, etc.).
- Strong analytical mindset with the ability to interpret complex data, optimize campaigns, and present both data and relevant analysis to both peers and senior leadership team.
- Experience with lead scoring, lifecycle marketing, and revenue attribution modeling.
- Excellent project management, problem-solving, and leadership skills.
- Deep understanding of both B2C and B2B SaaS go-to-market strategies and pipeline generation.
- Familiarity with ABM, paid media, SEO, marketing analytics, reading/writing SQL is a plus.
Benefits:
- Health, Dental, and Vision insurance
- 401(K) with matching contribution
- Generous Paid Time Off (PTO)
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