Principal Senior Event Marketing Manager
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Job Description
Senior Event Marketing Manager executing partner events for Citrix, a cloud solution provider, driving complex event strategies and partner engagement programs.
Responsibilities:
- Plan and execute Citrix’s presence at key partner-driven events and co-marketing activations.
- Serve as the primary event operations point of contact for Partner Marketing.
- Develop and manage partner event toolkits and enablement materials.
- Coordinate Citrix participation in partner-hosted or partner-led events.
- Track partner event performance and report findings.
- Collaborate with Partner Marketing and Channel Sales.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field with 6–9 years of relevant experience; or a Master's degree with a minimum of 6 years of experience.
- 6+ years of B2B event marketing, field & experiential, or strategic events — ideally in enterprise SaaS or tech.
- Experience supporting or owning partner- or channel-facing event programs.
- Hands-on experience with major third-party industry conference activations, including custom or semi-custom booth builds.
- Experienced in managing external vendors and agencies with confidence.
- Strong operational execution: venue sourcing, vendor management, contract negotiation, budget tracking ($250K–$1M+), and onsite leadership.
- Excellent written and verbal communication; able to write a crisp exec summary and run a stakeholder alignment call with equal confidence.
- Proficiency in project management tools (ClickUp, Asana, or equivalent).
Benefits:
- healthcare
- life insurance
- disability benefits
- 401(k) plan and company match
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