Principal Therapy Expansion Leader
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Job Description
Therapy Expansion Leader expanding Medtronic LINQ cardiac-monitor adoption and referral pathways. Leading market development across Houston and San Antonio cardiovascular and neurology markets.
Responsibilities:
- Analyze regional opportunities, trends, and competitive dynamics for ICM technology
- Conduct and disseminate local market SWOT analyses
- Develop regional referral pathways for the LINQ family of Insertable Cardiac Monitors
- Lead market development initiatives and quantify their impact
- Expand target customer segments and build partnerships with healthcare professionals and hospital executives
- Leverage health economics value propositions to improve patient outcomes, access, and cost-effectiveness
- Collaborate with local sales and clinical partners to promote products and services and drive revenue
- Establish relationships with key opinion leaders, industry stakeholders, and healthcare professionals
- Organize and participate in educational programs, society events, workshops, and conferences
- Gather market intelligence and activate new channels and implanters
- Recommend program enhancements and communicate customer feedback to R&D, Operations, and Marketing
- Equip CRM Field teams with training, tools, and resources
- Develop portfolio management strategies and lead product launches
- Disseminate clinical evidence and case studies
- Monitor performance metrics and market penetration data
- Use CRM software for activity tracking and quarterly productivity reporting
- Maintain compliance, administrative, expense, and hospital credentialing requirements
- Schedule travel arrangements
Requirements:
- Bachelor's Degree
- 7 years of experience in marketing, market development work, or sales in Cardiac Rhythm business or ICM space
- 7 years of experience expanding a therapy indication and developing a new therapy pathway, including implementation of key tactics, execution, and performance tracking
- Experience expanding a current indication and developing a new therapy area
- Experience leading and/or influencing cross-functional teams
- Experience developing relationships with KOLs and working in the CV suite of a hospital
- Strong business acumen and understanding of Cardiovascular Diagnostic business and/or ICM space preferred
- Excellent verbal communications and presentation skills
- Ability to travel up to 75% of the time
- Healthcare marketing or consultative selling experience in medical devices or pharmaceuticals highly desired
- Ability to partner and collaborate across various functions
- Strong project management and influence management skills
- Foreign bachelor's degrees must satisfy 8 C.F.R. § 214.2(h)(4)(iii)(A)
- Unrestricted U.S. work authorization at hire and throughout employment, unless eligible for Principal-level sponsorship
Benefits:
- Competitive salary and flexible Benefits Package
- Health, dental and vision insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life insurance
- Long-term disability leave
- Dependent daycare spending account
- Tuition assistance/reimbursement
- Simple Steps global well-being program
- Incentive plans
- 401(k) plan plus employer contribution and match
- Short-term disability
- Paid time off
- Paid holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
- Non-qualified Retirement Plan Supplement
- Capital Accumulation Plan for Vice Presidents and above, or subject to IRS earning minimums
- Sales Incentive Plan (SIP) with opportunity to earn incentive compensation
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