Quality Assurance Specialist – Digital Marketing
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Job Description
Quality Assurance Specialist responsible for reviewing creative and technical aspects of digital marketing campaigns. Ensuring quality and compliance across various channels and teams in a detail-oriented manner.
Responsibilities:
- Review digital assets for grammar, spelling, punctuation, formatting, and clarity
- Ensure messaging aligns with brand voice, tone, and client guidelines
- Identify creative inconsistencies such as layout issues, missing elements, or incorrect visuals
- Verify correct versions of copy and creative are being used across deliverables
- Review links, URLs, and basic functionality to ensure assets route correctly
- Check UTM parameters, tracking links, and naming conventions for accuracy
- Flag potential tracking or implementation issues (e.g., pixels, events, or forms)
- Validate alignment between ads and landing pages
- Enforce client-specific brand guidelines (logos, colors, tone, claims)
- Ensure correct client assets are used and prevent cross-client errors
- Confirm final approvals match assets prepared for launch
- Clearly communicate issues, priorities, and suggested fixes to internal teams
- Distinguish between launch-blocking issues and non-blocking feedback
- Manage multiple reviews simultaneously while meeting deadlines
- Support peak launch periods with timely reviews and quick turnarounds
Requirements:
- 2–5 years of experience in quality assurance, copy editing, proofreading, digital production, or a related role
- Experience reviewing digital marketing or advertising assets; agency experience is a plus
- Strong attention to detail with the ability to identify both creative and technical issues
- Comfort working in fast-paced, deadline-driven environments
- Clear written communication skills and ability to provide concise, actionable feedback
- Self-directed, reliable, and comfortable working independently as a contractor
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