Senior Manager, Digital Marketing – Ultra-Rare Medicines
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Job Description
Senior Manager of Digital Marketing for Ultra-Rare Medicines at Amgen. Leading brand strategies and digital promotion efforts for healthcare professionals and consumers.
Responsibilities:
- Lead the planning and implementation of Ultra-Rare Brand Strategies into digital means
- Responsible for all Healthcare Professionals (HCPs) and consumer digital promotions supporting Ultra-Rare Brands in the U.S.
- Translate brand strategy into reality and guide Ultra-Rare towards the best possible outcomes
- Own end-to-end digital marketing tactics for Ultra-Rare, from creative brief, message development through execution, measurement, and optimization in partnership with Brand Marketing Leads and Brand Operations Manager
- Serve as a key partner to brand leadership by turning strategic goals into actionable projects
- Work closely with cross-functional teams including commercial, analytics, regulatory, compliance, and vendors
- Support brand strategy execution by promoting analytics and automation tools
- Convert brand objectives into measurable KPIs and SLAs
- Maintain all current established Ultra-Rare brand and unbranded websites
- Design and oversee strategies for digital media activation, re-activation, and prevention of discontinued engagement
- Help enhance and broaden a strong, data-driven marketing plan to engage healthcare professionals (HCPs)
- Manage daily relationships with agencies and publishers
- Advocate for ongoing innovation and continual learning.
Requirements:
- Doctorate degree and 2 years of relevant marketing experience OR Master’s degree and 4 years of relevant marketing experience OR Bachelor’s degree and 6 years of relevant marketing OR Associate’s degree and 10 years of relevant marketing OR High school diploma / GED and 12 years of relevant marketing experience
- 3 years of experience collaborating with marketing, compliance, or within healthcare/life sciences organizations
- Proven track record in developing and executing a variety of professional and consumer-focused initiatives across diverse channels, including paid search/SEM, organic search/SEO, generative search/GEO, email, websites, display advertising, video, mobile platforms, CRM, and social media
- Strong marketing skills, with expertise in strategy, market research, segmentation, brand positioning, and tactical planning
- Strategic thinker capable of supporting key business decisions
- Experienced in leading or contributing to cross-functional project teams; demonstrates critical thinking, leadership, collaboration, and a commitment to representing consumer interests
- Skilled in working with agencies and publishers to produce compelling creative content.
- Passionate and empathetic about building strong consumer experiences by understanding their needs and preferences
- Strong bias for action and ability to prioritize in a fast-paced environment.
Benefits:
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
- group medical, dental and vision coverage
- life and disability insurance
- flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible.
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