Retail Digital Marketing Manager
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Job Description
Retail Digital Marketing Manager for Skylight, focusing on optimizing visibility and growth on retailer websites like Walmart and Target. Collaborating across teams to enhance digital merchandising and performance metrics.
Responsibilities:
- Own Skylight’s digital presence across retailer websites including Walmart, Target, and Costco —ensuring best-in-class product detail pages (PDPs), brand stores, and on-site content.
- Lead retailer-specific digital merchandising strategy, including SEO optimization, keyword strategy, content testing, and conversion rate optimization
- Manage and optimize retail media investments across platforms such as Walmart Connect, Target Roundel, and Best Buy Ads to drive traffic and sales
- Partner with Sales to align on key business priorities, promotional calendars, and product launches, translating them into high-performing digital campaigns
- Develop and execute retailer-specific activation plans, including seasonal campaigns, product launches, and promotional events.
- Collaborate with Creative to develop and adapt digital assets tailored to each retailer’s platform and audience, as well as leveraging best in class content, campaigns and key learnings.
- Monitor performance across retailer platforms, including traffic, conversion, share of search, and content effectiveness—turning insights into actionable optimizations
- Build and maintain a testing roadmap across PDP content, A+ content, media tactics, and promotional strategies to continuously improve performance
- Partner with Analytics and Finance to track ROI, measure incrementality, and inform future investment decisions
- Strengthen relationships with retailer media and merchandising teams to unlock new opportunities for visibility and growth.
- Develop and manage a retailer media budget for each major retail channel, with inputs from Sales on revenue expectations and Finance around CPA targets.
- Create KPIs and measurement tools for evaluating marketing spend and tactics employed in effectiveness of building : 1) Sales, 2) Brand awareness and 3) Competitive landscape positioning.
- Develop and execute Retail Influencer and Affiliate programs for Walmart, Target, Costco and Best Buy.
Requirements:
- 4–6+ years of experience in eCommerce, digital marketing, retail media, or shopper marketing—preferably with hands-on experience managing retailer.com channels
- Deep expertise in retail media platforms such as Walmart Connect, Target Roundel, and/or Best Buy Ads.
- Highly data-driven, with strong experience analyzing performance metrics like conversion rate, ROAS, share of search, and digital shelf health
- Understanding of digital merchandising fundamentals, including PDP optimization, content strategy, ratings & reviews, and search ranking factor.
- Experience managing cross-functional initiatives with Sales, Creative, and Analytics teams
- Comfortable owning budgets and optimizing spend based on performance and business priorities
- Ability to thrive in a fast-paced environment and can balance strategic thinking with hands-on execution
- Clear communication skills and ability to translate data into compelling insights and recommendations
- Some travel required to retailer meetings and company events
Benefits:
- Competitive Salary + Equity Package
- 401K matching
- Wellness, learning, and home-office budgets
- Health, Dental & Vision Medical Plans
- Tremendous autonomy to set the direction of your work
- Unlimited PTO
- Company holidays on the first Friday of every month (Excluding November, December, and January)
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