Freelance Social Media, Digital Marketing Manager
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Job Description
Freelance Social Media & Digital Marketing Manager for KNIPEX managing social media channels and digital campaigns in South Korea. Building local relationships and creating relevant content to enhance brand engagement.
Responsibilities:
- Manage KNIPEX social media channels in South Korea, including planning, scheduling, and publishing content via internal tools across platforms such as Facebook and Instagram
- Create locally relevant content and handle community management with a strong customer-centric approach
- Build and maintain relationships with influencers, collaborators, and local creators
- Continuously optimise content and campaigns to improve reach, engagement, and overall brand impact
- Create, localise, and optimise digital sales and marketing content in close cooperation with the KNIPEX Digital Marketing Team at HQ in Germany
- Support online campaigns (e.g., social media, paid advertising, email marketing) for owned and partner channels and coordinate activities with selected customers and distributors
- Monitor and analyse KPIs related to traffic, conversions, and campaign performance while staying informed about market trends, competitor activities, and digital best practices in B2B and B2C environments
- Willingness to support and attend relevant trade fairs and industry events within South Korea
Requirements:
- Proven experience in digital marketing, social media management, and influencer relations (B2B and/or B2C)
- Background in marketing, communications, sales, or a related field (education or degree preferred)
- Excellent language skills: Korean (native or fluent) and very good English
- Solid digital know-how in content marketing and social media platforms
- Basic proficiency in MS Office applications (especially Excel)
- Freelance mindset with high independence, reliability, and strong local market understanding
- Familiarity with various tools: social media management tools, native platform tools (e.g., Meta Business Suite), paid media platforms (e.g., Meta Ads Manager), content planning tools, influencer and monitoring tools, creative and localization tools (e.g., Canva, Adobe Creative Cloud), video editing tools (e.g., CapCut, Premiere Pro, or similar), CRM systems (e.g., Salesforce, HubSpot, or similar)
Benefits:
- None specified
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