Recruitment Marketing Specialist – EU
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Job Description
Recruitment marketing specialist managing paid digital campaigns for ManpowerGroup Talent Solutions. Optimizing media buying, audience targeting, budgets, and performance across global advertising platforms.
Responsibilities:
- Plan, launch, manage, and optimize paid digital media campaigns across Google Ads, Meta, YouTube, CTV/OTT, LinkedIn, and emerging media channels
- Develop media buying strategies aligned with client objectives, KPIs, target audiences, and budgets
- Monitor campaign performance and optimize ROI, conversion rates, engagement, lead quality, and effectiveness
- Analyze CPC, CPM, CTR, CPA, ROAS, conversion rates, audience engagement, and attribution data
- Conduct audience research, competitive analysis, keyword research, and market trend analysis
- Manage advertising budgets, pacing, bidding strategies, and spend allocation
- Collaborate with creative, recruitment marketing, sales, and business innovation teams
- Support A/B testing for ad creative, copy, landing pages, audience segmentation, and bidding strategies
- Ensure campaign setup, tracking, UTM management, conversion tracking, and reporting accuracy
- Improve campaign workflows, reporting processes, and cross-team collaboration
- Monitor digital media trends, platform updates, algorithm changes, and advertising best practices
- Work with global and regional teams to ensure consistency, scalability, and alignment
- Participate in professional development, training, team meetings, and strategic planning
- Ensure compliance with organizational policies, platform guidelines, and privacy/data regulations
Requirements:
- Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Digital Media, or equivalent working experience
- Advanced English required
- 2+ years of experience in Media Buying, Paid Digital Advertising, Performance Marketing, or Campaign Management
- Proven experience managing campaigns across Google Ads, Meta, LinkedIn, and other digital advertising platforms
- Strong experience optimizing digital marketing campaigns to improve ROI, lead generation, conversion performance, and audience engagement
- Experience managing multiple campaigns, budgets, priorities, and stakeholders simultaneously in a fast-paced environment
- Certifications in Google Ads, Meta Blueprint, Google Analytics, or related platforms preferred
- Experience working with global or regional teams and cross-functional stakeholders preferred
- Experience presenting campaign performance, insights, and strategic recommendations to clients or leadership teams preferred
- Additional languages preferred
Benefits:
- Access to learning, development, and coaching
- Collaborative and inclusive environment
- Opportunities to grow, contribute, and build sustainable careers
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