Regional Marketing Manager
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Job Description
Regional Marketing Manager overseeing strategic planning and execution for Brazil at CrowdStrike. Driving go-to-market strategies and collaborating with sales teams and partners.
Responsibilities:
- Create and execute quarterly and annual regional go-to-market plans across all routes to market to overachieve net-new logo, retention, cross-sell and lead conversion goals.
- Gain a deep understanding of the region's business goals, customer drivers and articulate the needs of the region to influence campaigns, digital marketing and other cross-functional needs to support the business requirements.
- Drive translation needs from corporate and review translated marketing collateral and messages for your regions.
- Manage a very tight project management and collaborate across teams to drive clear accountability and a result-driven mindset.
- Lead our growth marketing, integrated programs and campaign data for new customer acquisition with scalable programs.
- Analyze metrics delivered from marketing programs and report results and trends to sales and marketing leaders leveraging SalesForce and other reporting tools.
- Deliver digital marketing activities such as virtual events, lead generation and email nurture by managing activities from concept through post-event follow-up.
- Manage vendors, agencies and partners with a very organized & internal follow up process with Finance and other teams, making sure that the process is accurate.
- Effectively manage budget and resources to deliver marketing programs in support of sales goals and objectives.
Requirements:
- Progressive experience in developing demand within a high-tech B2B environment.
- BS/BA in Communications, Marketing, Business or related field.
- Past experience working with third party providers (conferences, demand gen, list services, etc.) and agencies.
- Passion for driving innovation to creatively differentiate CrowdStrike.
- Courage to take initiative, address problems, and make continuous process improvements.
- Commitment to professionalism and personal growth.
- A curiosity for data and enjoys measuring results and uncovering trends.
- Previous support of field sales and partner organizations within the cybersecurity industry.
- Willing to travel 20 – 25% of time to support regional activity.
- English, Portuguese and Spanish spoken (is a plus).
Benefits:
- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays for recharge
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
- Vibrant office culture with world class amenities
- Great Place to Work Certified™ across the globe
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