Regional Marketing Program Manager, EMEA – Western Europe

Posted 1hrs ago

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Job Description

Regional Marketing Program Manager driving B2B events, webinars, and email campaigns for a digital mapping and location intelligence company. Coordinating partners, customers, content, and sales handoffs across Western Europe.

Responsibilities:

  • Plan, coordinate, and execute regional marketing events across Western Europe, including customer events, partner roadshows, and virtual webinars
  • Manage end-to-end event logistics, including webinar platform setup, venue coordination, vendor management, and budget tracking
  • Develop task lists and timelines for event execution
  • Coordinate co-marketing initiatives, joint events, and shared webinars with regional partners
  • Communicate with prospective customers and VIPs before, during, and after events
  • Align with regional sales to track, score, and hand off event attendees for follow-up
  • Write copy for event registration landing pages, social media posts, and webinar abstracts
  • Adapt global marketing messaging for a B2B Western European mapping/geospatial technology audience
  • Lead regional email campaigns, pre-event reminders, and post-event nurture sequences
  • Build, test, deploy, and optimize marketing emails for registrations, open rates, and conversions

Requirements:

  • 3–5 years of experience in B2B marketing, specifically event marketing, field marketing, or program management
  • Previous experience or strong understanding of B2B SaaS, mapping technology, GIS, or location intelligence space highly preferred
  • Proven track record managing virtual webinars (e.g., Zoom, ON24) and in-person events or trade shows
  • Excellent copywriting skills for technical B2B concepts and event promotions/emails
  • Hands-on experience with marketing metrics and pulling and analyzing reports
  • Exceptional organizational and task-management skills
  • Comfortable leading calls with external partners and presenting plans to internal stakeholders
  • Ability to work autonomously in a remote or hybrid environment across Western European time zones
  • Fluent in English, written and spoken
  • Fluency in an additional Western European language such as German or French is a strong plus

Benefits:

  • Remote work arrangement
  • Ability to work in a remote or hybrid environment
  • Full-time employment