Search Ads Specialist
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Job Description
Search Ads Specialist owning Google Ads strategy, client relationships, and full-funnel growth for DTC and eCommerce brands. Optimizing Shopping, PMax, attribution, feeds, tracking, and landing pages.
Responsibilities:
- Own a set of DTC accounts as strategist, buyer, and direct client point of contact
- Manage budgets ranging from $5k per month to well into six figures per month
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audit findings
- Manage brand and non-brand activity as separate businesses and report them separately
- Analyze and manage PMax performance, including branded versus incremental volume
- Audit Google automation, auto-applied recommendations, assets, and sitelinks
- Own Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax
- Own GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, reporting, and other assets needed to remove account constraints
- Optimize toward NC-CPA and NC-ROAS using attribution analysis and geo holdouts
- Communicate with clients during US Eastern business hours
- Work across search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, and the broader conversion funnel
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and changes made to achieve them
- Specific experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native working approach; already using Claude or an equivalent as a working tool
- Ability to build and ship landing pages using Claude or an equivalent
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell recommendations, challenge client decisions, and raise problems early
- Ability to work US Eastern business hours for client calls
- Bing experience is a nice-to-have
- Experience building or operating a Shopify store or running Meta at spend is a bonus
- Ability to own accounts, client relationships, audits, feeds, tracking, bottleneck diagnosis, and required builds end to end
Benefits:
- Real influence over how Google is run across the agency
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Trust from day one
- High autonomy
- Fast feedback
- Opportunity to grow into senior strategy
- Increased responsibility and career growth based on performance
- Remote work with flexible control over the rest of the day
- No time clock; judged on output
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