Senior Content Marketing Strategist
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Job Description
Senior content strategist shaping integrated marketing for Legrand’s electrical and digital building infrastructure solutions. Developing launch messaging, SEO content, and performance-driven customer experiences.
Responsibilities:
- Develop and execute integrated content strategies supporting product launches, marketing programs, and business initiatives
- Create and maintain cohesive messaging frameworks, themes, and narratives across launches, programs, and customer touchpoints
- Research target audiences through content audits, customer and market research, competitive analysis, performance metrics, and other data
- Write and oversee high-quality, audience-focused content while maintaining brand voice and messaging consistency
- Shepherd the New Product Introduction (NPI) process and ensure timely content delivery for product launches
- Write and edit product lifecycle content, including product messaging, web copy, sell sheets, application stories, email, social, video scripts, and sales enablement materials
- Develop and optimize content strategies for SEO, AEO, and GEO across search engines, AI-powered answer platforms, and generative AI platforms
- Identify new content opportunities, formats, and approaches to improve content delivery and experience
- Measure, analyze, and report content performance using KPIs and translate insights into actionable recommendations
- Partner with Marketing leadership to evolve content strategies and optimize audience engagement
- Support customer-journey progression by increasing discovery, awareness, trust, engagement, and customer action
- Perform other duties as required
Requirements:
- B.A. in Communications, English, Journalism, or related field, or evidence of related experience
- 5-7 years of related experience, specifically copywriting or content development
- Excellent writing, editing, and verbal communication skills
- Strong understanding of marketing and SEO content and site optimization
- SEO Certification preferred
- Experience with AEO and GEO is a plus
- Portfolio of writing samples and published work
- Strong Microsoft Office skills including Excel, PowerPoint, and Word
- Ability to multi-task and reprioritize in a dynamic environment and work effectively in a team to meet deadlines
- Positive attitude and willingness to learn technical products
- Writing sample required during the interview process
Benefits:
- Comprehensive medical, dental, and vision coverage
- High employer 401(k) match
- Paid time off (PTO)
- Holiday pay
- Short-term and long-term disability benefit plans
- Above-benchmark paid maternity and parental leave
- Bonus opportunities in accordance with the Company’s incentive plans
- Paid time off to volunteer
- Employee Resource Group network
- Remote work arrangement
- Intermittent travel up to 15% as required
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