Senior CRM Analyst
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Job Description
Senior CRM Analyst optimizing data management processes for Brazil’s leading dental software company. Join us in transforming the dental market with innovative solutions.
Responsibilities:
- Manage the leads database and ensure their progression through the sales funnel until they become MQLs;
- Regularly update and clean databases to ensure segmentation effectiveness;
- Analyze CRM KPIs with deep analytical insight, knowing exactly how to adjust the levers that impact rates, connections, and implement continuous improvements;
- Configure and optimize advanced integrations for RD Station, Umbler, Pipedrive, Intercom, Power BI, and other platforms in our ecosystem;
- Design the technical flow and set up triggers for nurture and conversion journeys for both the leads database and the trial base (top, middle, and bottom of funnel);
- Create and run strategic campaigns with a strong focus on converting leads to trials;
- Implement A/B tests to optimize messaging and communication approaches;
- Monitor campaign performance and propose operational adjustments to improve results;
- Orchestrate retrial campaigns to re-engage lost contacts with a focus on conversion;
- Work closely with our SDR team to refine and raise the quality of leads delivered by Marketing;
- Identify bottlenecks and suggest optimization opportunities in CRM operational flows;
- Lead database management and dashboard development efforts, proactively seeking ways to optimize operational analysis workflows;
- Lead the automation efforts of our referral program.
Requirements:
- Degree in Marketing, Business Administration, or Advertising;
- Minimum of 4 years of CRM experience;
- Strong analytical skills to interpret data and apply continuous improvements in CRM;
- Deep knowledge and hands-on experience with automation and sales tools (RD Station, Intercom, Pipedrive, etc.) and data analytics platforms (Power BI, Google Analytics);
- Advanced knowledge of automation and integrations;
- Advanced knowledge of AI tools;
- Experience with data and analysis (reporting, tracking results, trends, market/competitor research, campaign performance, forecasting, SWOT);
- Experience with 360° Marketing;
- Excellent communication and interpersonal skills;
- Highly organized, dynamic, and proactive.
Benefits:
- Meal/food voucher (VA/VR) BRL 1,000.00 | iFood card — no deduction during vacation;
- Home office allowance BRL 150.00;
- Wellz - mental health/psychotherapy | No cost to employees;
- Gympass - physical health/gyms | Extendable to dependents;
- Guapeco - pet health plan;
- English classes | No cost to employees;
- Unimed health plan | With co-payment;
- Daily coworking reimbursement | Available for all states;
- Extended paternity and maternity leave;
- Baby kit for expectant parents;
- Agreement with Farmasesi | Only for SC (Santa Catarina);
- Agreement with Sesi Education | Only for SC (Santa Catarina);
- Birthday day off;
- Laptop and monitor shipped to you;
- BRL 2,000.00 voucher to purchase any additional equipment you need;
- Hiring people from across Brazil to further promote our culture of diversity!
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