Senior Customer Marketing Manager
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Job Description
Senior Customer Marketing Manager focused on managing customer journey and engagement at Deepwatch. Collaborating with sales and operations teams to enhance customer experience.
Responsibilities:
- Map and manage the customer journey, aligning measurable marketing efforts to drive adoption and value realization.
- Maintain and grow the Deepwatch Guardian Advocacy Program (our customer reference program).
- Build specific programs and initiatives to drive customer engagement across Gartner Peer Reviews, G2.com, Trust Radius, etc.
- Support customer onboarding and develop a new customer tool kit for easy transition.
- Support customer communications across Deepwatch including weekly threat intelligence reports, new content outreach, etc.
- Manage and write customer case studies, secure customer references, quotes, and customer testimonials (video or written).
- Drive content and planning for customer advisory board meetings and other customer events together with Corporate Marketing, Product Marketing/Management.
- Assist in managing/owning corporate and customer events including industry trade shows, CABs, SKO, and channel partner events.
- Secure content for and write monthly customer newsletter.
- Serve as a role model of Deepwatch’s Core Values and coach and encourage others to model these values.
- Embody the Deepwatch Leadership Attributes of ownership, delivering results, hiring & developing the best talent in the industry, having backbone and ability to disagree and then commit, and earning trust.
Requirements:
- Have a Bachelor's degree in a relevant field such as Marketing
- Possess 5-7+ years of experience in customer marketing or product marketing of enterprise software or technology offerings, cybersecurity experience is preferred
- Have proven experience with technical products and developing customer messaging to create compelling stories
- Have demonstrable content creation skills
- Have very strong written and presentation communication skills
- Demonstrate a proven track record of working independently with the ability to both lead and participate in projects
- Possess experience and/or knowledge of EDR, XDR, VM, MDR/MSSP and/or SIEM technologies
- Possess experience and/or knowledge of Deepwatch alliance partners’ technologies (Splunk, Cybereason, Crowdstrike, Tenable, PAN, etc.)
Benefits:
- Medical, dental, vision, and disability insurance
- Flexible Time Off (FTO), 12 company holidays, sick leave and 8-Weeks Paid Parental Leave
- Unique professional development benefits with Annual “development dollars” to support our people growth and development
- Wellness contests and monthly educational programs
- 401(K) retirement program
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