Senior Demand Operations Technology Administrator
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Job Description
Senior administrator managing Hyland’s marketing automation and Demand Operations platforms. Optimizing Marketo, Salesforce, Salesloft and AI workflows for scalable marketing operations.
Responsibilities:
- Serve as a senior administrator for Demand Ops marketing technologies, ensuring solutions align with platform best practices and internal governance standards
- Partner with marketing and business stakeholders to identify, prioritize and deliver AI and automation opportunities that improve operational efficiency and business outcomes
- Design, develop, implement and optimize end-to-end automated workflows across marketing operations, analytics and other business functions
- Diagnose and resolve complex automation, data and integration issues across Marketo, 6sense, Qualified, Salesforce and Salesloft
- Build Salesforce and platform reports to show trends, patterns and diagnostics
- Design solutions that account for downstream impacts, reuse and long-term supportability
- Proactively identify areas of success, risk and opportunity for improvement across existing implementations
- Recommend improvements to scalability, technical debt and overall Demand Ops operations
- Provide technical leadership and guidance to junior team members, reviewing work and mentoring on solution design and system thinking
- Operate as a trusted extension of the internal Demand Ops team through established intake and prioritization processes
Requirements:
- Bachelor's degree in Marketing, Information Systems, Business, Computer Science or a related field; or equivalent combination of education and experience
- 4+ years of experience administering and supporting marketing technology platforms, marketing automation systems or demand generation operations
- Hands-on experience with Marketo administration including campaign execution, lead lifecycle management, workflows and troubleshooting
- Experience working with CRM and sales engagement platforms such as Salesforce and Salesloft
- Experience diagnosing and resolving marketing data, lead flow, integration and automation issues
- Working knowledge of 6sense, Qualified, Google Tag Manager and cookie compliance solutions
- Experience creating reports, dashboards and data analyses to identify trends, diagnose issues and support business decisions
- Strong understanding of automation concepts, system integrations, data governance and operational best practices
- Demonstrated ability to independently manage complex assignments and recommend scalable solutions
- Strong analytical, problem-solving, communication and stakeholder management skills
- Ability to mentor and provide technical guidance to less experienced team members
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