Senior Direct Response Designer
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Job Description
Senior Direct Response Designer creating performance-driven ads for high-budget D2C e-commerce brands. Optimizing hooks, video creative, and campaigns through advertising data, ROI, and revenue.
Responsibilities:
- Create high-performing direct response advertisements for e-commerce and D2C brands
- Develop creative concepts designed to capture attention and drive action
- Create strong hooks that immediately engage viewers
- Edit advertisements with fast, precise cuts optimized for attention, product demonstration, and conversion
- Adapt creative based on campaign objectives and performance
- Produce varied advertising concepts and creative iterations at speed
- Continuously improve creative based on what drives sales
- Analyze advertising performance data to inform creative decisions
- Review hook rates and retention curves
- Identify where creative loses or retains viewer attention
- Use performance data to determine what should be changed, tested, or iterated
- Develop creative based on measurable results rather than personal aesthetic preference
- Understand the relationship between creative performance, advertising spend, and revenue
Requirements:
- 5–10 years of professional experience in direct response advertising and e-commerce creative
- Strong experience creating advertisements for D2C/e-commerce brands
- Proven understanding of direct response creative principles
- Advanced video editing and creative production skills
- Experience analyzing advertising performance data
- Understanding of hook rates and retention
- Ability to iterate creative based on campaign performance
- Strong attention to detail and speed of execution
- Excellent communication and ability to work independently
- Eastern Standard Time (EST) working hours
- Full-time availability, 40 hours per week
Benefits:
- 100% REMOTE
- $50 birthday bonus
- $200 testimonial bonus
- NO TRACKER. NO PROBLEM
- Performance-based bonus tied to ad revenue
- Aggressive incentives for top-tier talent
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