Senior Field Marketing Manager
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Job Description
Senior Field Marketing Manager at Visier managing strategic marketing initiatives to drive revenue growth and market engagement. Collaborating with sales for integrated field marketing programs.
Responsibilities:
- Lead the strategy and execution of an integrated quarterly marketing plan for the assigned territory or segment, including budget, goals, and KPIs tied to pipeline quantity, quality, velocity, win rates, and ROMI.
- Partner closely with regional sales leaders, account executives, and business development representatives to understand their account strategies, communicate campaign plans, and ensure alignment. Provide clear, consistent updates on program performance and next steps.
- Analyze results rapidly and make data-informed pivots to optimize programs on a quarterly basis. Identify gaps, propose solutions, and adjust tactics to maintain momentum. Track trends, optimize programs, and evaluate marketing’s impact on pipeline and revenue.
- Plan and execute high-impact events, including in-person or virtual third-party and proprietary events such as regional conferences, webinars, and executive roundtables. Oversee all aspects of event logistics including venue selection, communications, speaker management, attendee engagement, and follow-up.
- Design and implement targeted programs for priority accounts, personalizing messaging and touchpoints to deepen engagement and accelerate deal progression. Use a mix of tactics including targeted advertising, direct mail, events, and customized content in partnership with other marketing stakeholders.
- Collaborate with product marketing, demand generation, corporate events, and content teams to ensure alignment and maximize the impact of all campaigns and events.
- Perform other duties as required.
Requirements:
- 7–10 years of B2B marketing experience, with at least 4 years in field marketing for a high-tech company
- Proven success in developing and executing integrated marketing campaigns that drive pipeline and revenue growth.
- Experience driving engagement and growth within priority or high-value accounts. Ability to design and execute tailored marketing programs that support account-level strategies.
- Strong analytical skills with an ability to assess results quickly and make strategic pivots in a fast-moving, quarterly planning environment.
- Exceptional communication and interpersonal skills. Proven ability to build strong, trusting partnerships with account executives and cross-functional teams.
- Highly organized with the ability to manage multiple projects simultaneously, prioritize effectively, and deliver results in a fast-paced environment.
- Proficiency with project management (e.g., Asana), CRM (e.g., Salesforce), and tools used to support targeted account engagement (e.g., Demandbase).
- BA/BS or equivalent university degree
- Bonus Points: Experience in the HR technology space and a startup or emerging growth technology company delivering disruptive solutions to Fortune 2000 companies.
- Ability to travel 25% of the time.
Benefits:
- Competitive salary, and top-tier health and wellness benefits
- Stock options and/or bonus based on your role, location, and employment type
- Annual company All Hands in Vancouver, our entire organization travels to our Vancouver HQ for a week of team building, learning and breakout sessions
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