Senior Influencer Marketing Manager
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Job Description
Influencer Marketing Manager for EMEA, managing campaigns and influencer relationships in cybersecurity. Drive awareness and engagement through community presence and content creation.
Responsibilities:
- Own EMEA influencer marketing and external community engagement to raise awareness, build credibility, and drive demand across priority markets.
- Identify, evaluate, and manage a bench of 8 to 12 credible security and enterprise influencers across EMEA.
- Run 4 to 5 influencer campaigns per year across priority moments, with repeatable briefs, assets, and activation playbooks.
- Co-create content with influencers including video content, thought leadership pieces, social posts, and campaign activations.
- Build and moderate company presence in external practitioner communities where relevant, including Reddit and other peer discussion forums.
- Use AI tools to accelerate influencer research, content drafting, campaign reporting, and performance analysis while maintaining quality and accuracy.
- Manage agency support for influencer programmes with clear scopes, budgets, governance, and reporting.
- Track outputs and outcomes including influencer reach, engagement, content performance, share of voice, and contribution to meetings and pipeline influence where measurable.
Requirements:
- 6 to 8+ years in B2B marketing, influencer marketing, content marketing, or integrated programmes in enterprise technology or cybersecurity.
- Proven experience identifying, managing, and activating B2B influencer programmes end to end.
- Strong understanding of the cybersecurity and enterprise technology landscape in EMEA.
- Confident managing external relationships with influencers, creators, and community voices with high judgement and professionalism.
- Experience managing agencies and vendors end to end.
- AI fluency for content creation workflows and optimisation.
- Highly organised operator who can run multiple workstreams without creating complexity.
Benefits:
- Competitive compensation
- Comprehensive benefits
- Career success on your terms
- Flexible work environment
- Annual wellness and community outreach days
- Always on recognition for your contributions
- Global collaboration and networking opportunities
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