Strategy & Insights Manager – Influencer Marketing
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Job Description
Strategy Manager shaping influencer marketing strategies at a fast-growing agency. Crafting narrative-based strategies through cultural insights, data analysis, and creator sourcing.
Responsibilities:
- Support research platforms, brands, and verticals
- Analyze data pulled from social listening tools to craft compelling, data-driven campaign narratives
- Identify algorithm-centric cultural trends shaping content and influencer strategy
- Build data-rich decks for pitches and campaigns
- Translate data into compelling narratives
- Source high-quality, relevant creators within the social landscape
- Craft compelling campaign concepts that offer creative excellence and demonstrate innovative thinking
- Align creator ecosystems and platform behaviors with campaign goals
- Present strategies to clients, articulating insights and recommendations clearly
- Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time
- Explore and apply innovative AI-driven processes to elevate proposals and client deliverables
- Collaborate with creative, new business, marketing, product, and agency-wide teams to deliver strategic impact
Requirements:
- 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar
- A strong writer and storyteller who brings clarity to complexity
- Curious, proactive, and scrappy—you love turning noise into signal
- Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT
- Strong with Google Slides or PowerPoint
- Bonus: Trend forecasting, creator discovery, or early-stage AI experience
- Bonus: Experience at a startup, creative agency, or marketing-tech company
- Major Bonus: Strong visual design skills
Benefits:
- 100% covered healthcare
- Flexible PTO
- Company holidays that actually get honored
- In-person off-sites in Atlanta to foster real connection
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