Senior Manager, Ad Operations, Yield
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Ad Operations Manager owning Koddi, ad inventory, and yield for Babylist's advertising business. Leading onsite and offsite media operations as Babylist serves expecting and new families.
Responsibilities:
- Own the supply side of Babylist Media's onsite and offsite advertising business
- Own Koddi configuration, serving logic and delivery health across onsite placements including Registry, Feed and Shop
- Assess the current stack in the first 90 days and deliver an ad-tech, inventory and yield roadmap
- Set inventory rules for capacity, allocation and prioritization, partnering with Revenue Systems so Boostr and Koddi enforce them
- Increase eCPM, fill and utilization from existing supply
- Establish and manage the outsourced onsite ad operations partner, including SLAs, QA standards and escalation paths
- Lead offsite distribution strategy across Meta, TikTok, YouTube, Pinterest and Babylist Connect
- Build incident response to identify delivery issues before they result in make-goods
- Own the roadmap from flat-fee sponsorships toward CPM-based selling and eventually self-serve buying
- Lead the execution team while remaining hands-on in the ad server
- Report to the Director of Revenue Operations
Requirements:
- Sell-side experience at a publisher or retailer that owns and monetizes its inventory
- Recent hands-on ad server administration experience, including line items, targeting, priorities and delivery rules
- Understanding of ad server logic and tradeoffs, including priority tiers, competing demand, pacing, frequency and fill
- Experience owning yield metrics including eCPM, fill, sell-through and utilization
- Experience building inventory frameworks, including capacity planning, allocation and prioritization rules, and controls preventing overselling
- Experience leading people and partners while remaining hands-on
- Working knowledge of DSPs, SSPs, programmatic, identity and measurement
- Ability to explain technical tradeoffs to Sales, Product and Finance in plain language
- Comfort moving between strategy, vendor management and troubleshooting
- Active use of AI to improve work output
- Retail media experience is a big plus
- Experience moving a direct-sold, flat-fee business toward CPM or programmatic selling is a plus
- Familiarity with paid social distribution via Meta, TikTok, Pinterest and YouTube is a plus
Benefits:
- Annual bonus range of 20% to 25%
- Competitive pay and meaningful opportunities for career advancement
- Career progression and performance-based advancement
- Company-paid medical, dental, and vision insurance
- Retirement savings plan with company matching
- Flexible spending accounts
- Generous paid parental leave and PTO
- Winter Wonder Week: the whole company takes a paid week off at the end of the year
- Remote work stipend to set up your office
- Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
- Leading tools like Claude and ChatGPT from day one
Similar Jobs
Service Contracts and Subscription Operations Analyst
Service contracts analyst managing activations, amendments, billing, and revenue schedules for Motorola Solutions’ public-safety technologies. Supporting enterprise workflows across IT, finance, and customer operations.
Operations Manager
Operations Manager orchestrating planning, delivery, budgets, capacity, and SOPs at AIO Logic, a fast-growing technology company. Driving operational excellence, team accountability, and continuous improvement.
Deposit Operations Analyst
Deposit Operations Analyst supporting DDA operations, testing, and conversions for financial institutions. Configuring core banking systems and resolving operational issues remotely with travel.
Loan Operations Analyst
Loan Operations Analyst supporting loan servicing and core banking conversions for TEKsystems financial institution clients. Validating payments, escrow, testing, implementations, and post-conversion stabilization.
Director, Local Study Operations Manager
Clinical operations director leading Amgen’s U.S. study portfolio, resources, vendors, and compliance. Driving execution of innovative biotech clinical trials from feasibility through close-out.
Central Monitoring Operations Manager
Clinical trial monitoring manager overseeing site strategy, risk detection, and compliance for clinical research trials. Safeguarding patient safety, data integrity, and trial outcomes in Bulgaria.
IT Operations Specialist
IT Operations Specialist supporting and securing Alpaca’s global brokerage infrastructure. Managing endpoints, MDM, automation, patching, SaaS access, and Zero Trust operations.
Senior Director of Operations, ACL
Senior Director leading ACL’s global operations transformation at TE Connectivity, a leader in engineered connectors and sensors. Driving supply chain strategy, digitalization, Industry 5.0, and operational excellence.
Operations Officer – Maternity Cover
Remote Operations Officer supporting schools, charities and youth organisations delivering the Duke of Edinburgh’s Award. Managing Licensed Organisation partnerships, training, development plans and participation growth across Nottinghamshire and Leicestershire.
Director, Utilization Management Operations
Utilization Management Operations Director scaling Devoted Health’s healthcare authorization operations. Leading teams, vendors, process redesign, and AI-enabled efficiency improvements.
Trade Operations Manager – APAC
Trade Operations Manager overseeing APAC import-export and export-controls compliance for Cummins, a global power technology company. Reducing regulatory risk and costs across regional operations.
Operations Supervisor – Pre-Contract Ops Support
Supervisor de Operações coordenando projetos, processos e qualidade de IA pré-contrato. QuintoAndar simplifica jornadas de aluguel, compra e venda de imóveis na América Latina.
Care Operations Associate
Care Operations Associate guiding families from school referral to mental-health intake. Managing high-volume calls and improving Marble’s platform processes connecting families with licensed therapists.
Partner Operations Manager
Partner Operations Manager scaling partner onboarding, support, hardware, payments, and reporting. Building repeatable operations for robotics and embodied AI data infrastructure.
Operations Lead – Global
Operations Lead building automations, dashboards and AI workflows for a growing social-impact technology business. Partnering with the CEO on operations, compliance and leadership systems.
Associate, Market Operations
Market Operations Associate supporting DraftKings’ prediction markets through surveillance, settlement, and regulatory operations. Ensuring fair, compliant, liquid markets with engineering and exchange partners.
Lifecycle & CRM Operations Specialist
Lifecycle CRM specialist building and QAing Braze campaigns for Dave’s financial app. Ensuring accurate, compliant communications for over 14 million members.
Virtual Practice and Operations Manager
Virtual Operations Manager bridging athenaOne and Boulevard workflows for two Michigan medical practices. Overseeing staff, encounters, vendors, billing metrics, and executive reporting remotely.
DATEV Technician, Operations Manager
DATEV technician managing IT integrations, monitoring, and troubleshooting for Jessy Works’ AI-powered accounting automation platform. Coordinating Kanzlei administrators and system houses entirely remotely.
Technical Delivery & Operations Lead – Sportsbook Engineering
Technical delivery lead coordinating roadmap, operations, metrics, and AI adoption for Hard Rock Digital’s online sportsbook and gaming platform. Aligning engineering, product, and technology teams.