Senior Manager, Content Marketing
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Job Description
Senior Content Marketing Manager driving organic and AI-search content strategies at Wpromote, a digital marketing agency. Managing client programs, performance analysis, and cross-functional campaign execution.
Responsibilities:
- Independently own content strategy and execution across a portfolio of clients, including complex accounts and multi-workstream engagements
- Serve as a trusted client partner by translating business goals, audience needs, and performance data into content priorities and recommendations
- Develop strategic content roadmaps connecting organic search, AI-powered discovery, brand authority, audience engagement, and broader marketing objectives
- Identify and prioritize content opportunities through keyword and audience research, competitive analysis, content performance analysis, and evolving search behaviors
- Lead client conversations and presentations, communicating recommendations, results, and next steps
- Develop editorial calendars, content briefs, optimization plans, and integrated campaigns while maintaining strategic alignment and editorial quality
- Partner with SEO, Paid Media, Social, Digital PR, Creative, and Analytics teams on connected content programs and amplification strategies
- Evaluate content performance, identify actionable insights, and recommend adjustments based on KPIs and business impact
- Leverage AI tools and modern workflows to improve content research, planning, development, and analysis
Requirements:
- 6+ years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role
- Experience independently developing and managing content strategies that drive measurable performance across organic search, engagement, or broader business objectives
- Demonstrated experience applying SEO best practices and AI-powered search insights to content strategy, development, optimization, and performance measurement
- Experience translating audience research, keyword data, competitive insights, and content performance into prioritized strategic recommendations
- Experience creating and managing website content, blogs, thought leadership, and integrated digital marketing assets
- Proven ability to manage multiple clients, complex workstreams, and competing priorities in a fast-paced environment
- Strong client-facing communication and presentation skills, including explaining strategic recommendations, results, and tradeoffs
- Experience collaborating with SEO, Paid Media, Social, Digital PR, Creative, and Analytics teams
- Experience using Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude
- Preference: Experience working with enterprise-level, B2B or B2C client accounts
- This position is not eligible for immigration sponsorship
Benefits:
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits
- Office hubs in Los Angeles, Chicago, and New York for learning and development opportunities, events, workspace, and in-person collaboration
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