Senior Manager, Content Strategy
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Job Description
Senior Manager of Content Strategy managing multi-channel consumer content for CareScout. Responsible for content architecture, production, and performance analytics in a creative environment.
Responsibilities:
- Develop and execute a comprehensive, multi-channel consumer content strategy aligned with overarching brand and business goals.
- Establish, maintain, and socialize a centralized master content calendar.
- Drive multi-format content production across written, video, and audio channels.
- Actively write and produce high-quality content firsthand, balancing strategic leadership with direct execution.
- Collaborate with Product, Customer Experience, and Lifecycle Marketing teams to support integrated marketing campaigns.
- Monitor, analyze, and report on content performance KPIs.
Requirements:
- 6+ years of experience specifically in content strategy, information architecture, or content operations within a DTC/B2C environment.
- Proven experience designing complex, multi-channel editorial calendars and content matrices across written, video, and audio channels.
- Strong stakeholder management skills.
- An open and experimental mindset toward generative AI.
- A strong understanding of customer journey mapping, content management systems (CMS), and how content architecture impacts SEO and user experience.
- At least 1–2 years managing direct reports or contractors.
Benefits:
- Comprehensive Healthcare Coverage
- Multiple 401(k) Savings Plan Options
- Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
- Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
- Disability, Life, and Long Term Care Insurance
- Tuition Reimbursement, Student Loan Repayment and Training & Certification Support
- Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
- Caregiver and Mental Health Support Services
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