Senior Marketing Operations Manager
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Job Description
Sr. Marketing Operations Manager driving the evolution of systems and processes for revenue growth within a B2B SaaS environment. This role ensures maximum efficiency and strategic direction across marketing operations.
Responsibilities:
- Manage and optimize integrations between HubSpot and the broader marketing technology stack to ensure systems operate smoothly and efficiently.
- Improve and scale marketing operations processes, including lead scoring models, nurture programs, and the adoption of AI-driven tools to increase operational efficiency and campaign effectiveness.
- Establish and enforce best practices for lead and contact lifecycle management across marketing and sales teams.
- Lead the implementation and maintenance of integrations across marketing platforms, partnering cross-functionally to support automation, tracking, and reporting.
- Advocate for and implement AI-powered solutions to automate marketing and sales workflows and support scalable growth.
- Utilize and manage modern go-to-market tools such as Common Room, Nooks, and similar platforms.
- Analyze the performance of marketing programs, monitor conversion rates across the funnel, and provide recommendations to improve campaign effectiveness.
- Build and distribute key marketing performance reports, including advertising performance, lead source attribution, pipeline generation, marketing influence, and campaign impact.
- Partner closely with Sales, IT, and Operations teams to ensure reliable data flow, effective CRM follow-up processes, and smooth campaign execution.
- Support email marketing initiatives, including campaign setup, nurture program execution, testing, and performance analysis.
- Identify and implement improvements to marketing systems and workflows to increase scalability, automation, and operational efficiency.
- Manage marketing budget operations including vendor contracts, invoice processing, expense tracking, and budget forecasting.
Requirements:
- 6–8+ years of progressive experience in Marketing Operations, Revenue Operations (RevOps), or Systems Strategy, with at least 3+ years in a within a high-growth B2B SaaS environment.
- Proven track record of acting as a strategic advisor to VPs and C-level executives, with the ability to influence organizational strategy through data and operational logic.
- Deep expertise in the architecture and administration of Salesforce and major marketing automation platforms (Pardot/Account Engagement preferred), with a strong understanding of how to integrate complex ABM and data enrichment tools (Clay, 6sense, etc.).
- Expert understanding of the full B2B revenue funnel (Lead -> Cash) and the ability to synthesize complex datasets into clear, strategic narratives that drive business decisions.
- You don’t just fix broken processes; you build scalable systems from the ground up that are designed to support the company at 2x, 5x, and 10x its current size.
- Exceptional stakeholder management skills, with the ability to articulate the value of operational initiatives to non-technical business leaders and drive adoption across diverse teams.
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