Senior Marketing Product Manager, Biologics
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Job Description
Senior Product Manager driving marketing for Foot and Ankle Biologics portfolio at Enovis. Leading strategies in Orthopedics to improve patient outcomes and market performance.
Responsibilities:
- Lead downstream strategy development and execution for the Foot and Ankle Biologics portfolio
- Develop targeting, positioning, claims, messaging, and sales tools
- Lead commercial launch strategy, tactics, and execution
- Develop and execute pricing strategies
- Know marketing communication channels and how to effectively utilize them
- Work closely with marketing communications to develop messaging strategies and omni-channel campaigns
- Develop deep clinical and technical knowledge for assigned product lines
- Develop, maintain, and lead the long-term Foot and Ankle Biologics portfolio strategy
- Manage the full product lifecycle, from opportunity identification and strategic partnerships to launch execution and lifecycle management
- Own the voice of the customer (VOC) process to identify unmet clinical and market needs
- Partner with R&D, clinical, regulatory, quality, and operations teams throughout the new product introduction process
- Drive stage-gate activities, while partnering with PMO to garner cross-functional support
- Partner with medical education to create events and agendas
- Lead surgeon training for assigned product lines
- Present product features, benefits, and surgical techniques to surgeon customers
- Analyze sales and market data to assess product performance and identify opportunities to accelerate growth
- Develop and track KPIs
- Provide responsive sales support
- Communicate frequently with top sellers to understand needs and opportunities
- Partner with distributors to identify targets and assist in selling activities
Requirements:
- Bachelor’s degree
- 4+ years of Orthopedic Biologics marketing or sales experience
- Ability to travel up to 50% of the time
- Ability to sit and stand for long periods of time
- Ability to work in an office and manufacturing environment as required
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Spending and Savings Accounts
- 401(k) Plan
- Vacation, Sick Leave, and Holidays
- Income Protection Plans
- Discounted Insurance Rates
- Legal Services
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